Since 2023 the landlords of five Jayne’s Baby Bank shops have taken them back. A £7,141 court judgment against the woman who runs it is still unpaid.
On the evening of 5 October 2026 her page posted: “Just when they thought it was all over ….” The video with it read: “SOMETHING BIG IS COMING”.
She has not said what it is, or where. But on 7 October a member of Jayne’s Baby Bank Exposed, this site’s Facebook group of more than 10,000 members, posted photographs of a blue car with its boot open outside Principality House on Western Valley Road, Rogerstone, and her son, Daniel-James Ridsdale, walking between the car and the building. The caption read: “Looks like they are moving in”.
It was the second report from the building in three days. On 5 October another post in the group, with a photograph of the building, said she and her son had been seen “looking at this empty unit”. On the morning of 7 October a reader also emailed us, anonymously, to say the two had been seen there.
Daniel-James Ridsdale is one of the three founding members named on the incorporation papers of Jayne’s Baby Bank C.I.C. She has written: “Me and my son Dan, started the baby bank and foodbank from our driveway”.
The building is a detached former factory of 6,200 square feet that once made medical supplies. She has not confirmed that she has taken it, and the agents say they cannot disclose anything.
Its agents, NP Linnells of Newport, advertised it at £30,000 a year plus VAT, on a full repairing and insuring lease. That is more than four times the highest rent on any lease of hers we have seen.
In February she had put a figure on it herself: “We’re looking at two warehouses. We’re looking at 30 to 40 thousand a year, which is astronomical out of fundraising.”
New to this story? Jayne’s Baby Bank is run by Carrie-Anne Ridsdale, who trades publicly as Jayne Price. It has never been a registered charity; since November 2025 a community interest company has carried its name. Since 2023 the landlords of five of its shops have taken them back, and its leases and court records carry at least seven versions of her name. The record is below.
The short version
- On 7 October photographs posted in our Facebook group, Jayne’s Baby Bank Exposed, showed her son, Daniel-James Ridsdale, and a car with its boot open outside Principality House, Western Valley Road, Rogerstone: “Looks like they are moving in”. She has not confirmed it.
- Principality House is 6,200 square feet, advertised at £30,000 a year plus VAT on a full repairing and insuring lease. Over five years, the lease length she described in September, that is £150,000, or £180,000 with VAT, before repairs, insurance and rates.
- Running it could cost £42,000 to £81,000 a year on our estimates, before repairs. It is heated by electricity, and its energy certificate puts normal use at about 150,000 kWh a year.
- The highest rent on any lease of hers we have seen is £6,600 a year. In February she called “30 to 40 thousand a year” for warehouses “astronomical out of fundraising”.
- Since 2023 landlords have taken back five of her shops: in Aberbargoed, Risca, Caerphilly, and two in Pontypool.
- On 30 September she posted “1825 countdown!”. 1,825 days is five years: the length of lease she described in September for the building she viewed.
- A £7,141 judgment for the Aberbargoed rent is unpaid. On 3 October she wrote: “Aberbargoed £400? paid in full”.
- Every lease of hers we have seen is in her own name, spelled differently each time. The judgments are not in the name she trades under, Jayne Price, so a check on that name would not find them.
- On the building she viewed in September she wrote: “Spare rooms for activities and groups!” She has announced a children’s club 51 times.
- Hours before her post, we asked the agents whether she, her company or anyone using her names had enquired about, viewed, applied for or signed a lease on the building. They replied that they are “unable to disclose any information regarding this issue”. On 7 October they said they are “looking into the matter”.
Update, 7 October 2026. The agents say they are “looking into the matter”. We have removed the suggested email to them that was in this report, at their request. Please do not contact the agents or the owner. Why we removed it.
The building
Principality House is a detached brick industrial unit on Western Valley Road, a short walk from Pye Corner railway station, in the Rogerstone East ward of Newport. The nearest bus stop, on the 151 Blackwood to Newport route through Risca, shares its postcode.
The agents’ brochure names it: “Principality House, Western Valley Road, Rogerstone, NP10 9DS”, an “Industrial Unit with Yard”. What it offers:
- Size: 6,200 square feet (576 square metres), with “cellular accommodation”, parking at the front and a small yard at the side.
- Rent: £30,000 a year plus VAT. That is £2,500 a month. No service charge.
- Lease: “a new Full Repairing and Insuring lease for a term to be agreed”. On a lease like that the tenant is responsible for all repairs and pays for the building’s insurance, on top of the rent.
- Rates: left to the tenant to check; the brochure says “Small business rates relief may be applicable.”
- Planning: also left to the tenant: “Interested parties make their own enquiries to the local authority.”
- Energy rating: C, on a certificate lodged in May 2026.
- On the market: from July 2026. On 5 October 2026 the listing was marked “Let”.
Bought in June, to let in July
The building has changed hands three times in five years, according to HM Land Registry: for £180,000 in August 2021, £220,000 in August 2024, and £190,000 on 12 June 2026. Five weeks after the last sale it was on the market to let. We are not naming the owner.
What it was
Principality Medical Ltd, a maker of medical components incorporated in 1987, gave Western Valley Road, Rogerstone, as its registered office until 2025, a year after the company was taken over. The listing says the building was “formally used for the manufacture and storage of medical supplies”.
In 2008 its website sold materials for medical prosthetics and for film and television special effects, from silicone scars to bald caps and bruise powder, all “manufactured in-house in our Newport facility”.
Where it is
Western Valley Road is mostly houses, with a GP surgery further along. Principality House is about 13 miles by road from Blackwood, 10 from Pontypool and 3 from Risca: the towns where her shops were.
Rogerstone is not new to her. In July 2023 she asked for “4 or 6 volunteers for our allotment in Rogerstone to help us grow food to feed families for free.”
The road to Rogerstone
She has wanted a big building near Newport for four years. Her own words, in order:
- 12 October 2022: “Hopefully next year for a warehouse in Newport or Cardiff or funds permitting both.”
- 13 December 2025, video: “if we’re going to Newport, we need big warehouse. Don’t even look at a shop, don’t even look at a storage, it needs to be big.”
- 5 February 2026, video: “We’re looking at two warehouses. We’re looking at 30 to 40 thousand a year, which is astronomical out of fundraising.”
- 4 August 2026: “We have been approved for funding for a second donation centre and racking and equipment but we have to find somewhere that the Financer approves.”
- 13 August 2026: “If there is someone out there that could buy us a warehouse or two ASAP we would appreciate it”
- 15 September 2026, video, after a viewing: “If I’d have had the money today, I probably would have signed.” Of the owner, she said she was told: “the guy’s only just bought it. He’s all about planning permission.” The same day she posted: “5 years lease but no renewal as they have plans!”
- 19 September 2026: “We have viewed a few properties in different areas and are currently negotiating a lease for a large property.”
- 26 September 2026, video: “we haven’t got the keys for the new place.”
- 30 September 2026: “1825 countdown!”, over a video counting down from 1,825 days.
- 5 October 2026: a post in our Facebook group, Jayne’s Baby Bank Exposed, said she had been seen “looking at this empty unit”, with a photograph of Principality House. That evening came “Just when they thought it was all over ….”. The listing was marked “Let”.
- 7 October 2026: photographs posted in the group: a car with its boot open outside Principality House, and her son walking between the car and the building. “Looks like they are moving in”. A reader emailed us the same morning to say the two had been seen there.
She did not name the building she viewed on 15 September. One detail fits Principality House: its owner bought it in June. We do not know whether it is the same building.
1,825 days
1,825 days is five years. Two weeks before the countdown, she had described the building she viewed as a “5 years lease but no renewal”, and said on video that the owner was “renting it out while he’s waiting for the planning permission to come in for five years”. She also said she would not be “setting up a baby bank for less than five years”.
Read the post in our archive. Its list includes “Spare rooms for activities and groups!”, “Bus route!” and “Only a 5 year lease :/”.
She has not said what the countdown is for. If it is a lease, five years takes it to the autumn of 2031.
When she has teased before
When she has had a deal before, the reveal has come within days. On 17 August 2023 she posted “New shop open business Friday! Still a secret!”, and named the Blackwood shop that afternoon. On 22 February 2024 she told viewers “it’s exciting news guys”; four days later she posted “Signed and payed for the warehouse!!!”
The rent, against every rent before it
We have three of her rents on paper. Principality House was advertised at more than four times the highest, and at nearly twice all three put together.
| Premises | Rent a year | Source |
|---|---|---|
| Unit 35, Bowen Industrial Estate, Aberbargoed (2022) | £4,160 plus VAT | The lease she signed |
| 5 Crane Street, Pontypool (2023) | £4,800 | The auction tenancy schedule |
| 6 Commercial Street, Pontypool (2024) | £6,600 | The lease she signed |
| Principality House, Rogerstone (2026) | £30,000 plus VAT | The agents’ asking rent |
On a full repairing and insuring lease the rent is only the start: repairs, the building’s insurance and business rates come on top. We do not know the rent agreed, who signed, or who will pay. In August she said she had been “approved for funding for a second donation centre”. She has not said who the funder is.
Five years at £30,000
In September she described the building she viewed as a “5 years lease but no renewal”. If the lease runs that long at the advertised rent, it commits the tenant to this:
| Term | Rent |
|---|---|
| One year | £30,000 plus VAT: £36,000 with VAT at 20% |
| Five years | £150,000 plus VAT: £180,000 with VAT |
| On top | Repairs, the building’s insurance and business rates, under a full repairing and insuring lease |
£150,000 is more than 22 times the highest yearly rent on any lease of hers we have seen, and 21 times the £7,141 judgment for the Aberbargoed unit, which has been unpaid since May 2024. In February she called “30 to 40 thousand a year” for warehouses “astronomical out of fundraising”.
We do not know the rent agreed, the length of the lease, or who signed it. The question for the owner is the one any landlord would ask: who is paying, and with what?
What it would cost to run
Rent is only part of it. On a full repairing and insuring lease the tenant pays everything else as well. These are our estimates for one year, worked out from public figures. They are not her bills.
| Cost | A year | How we worked it out |
|---|---|---|
| Rent | £30,000 (£36,000 with VAT) | The asking rent |
| Business rates | £3,230 to £4,970 | A rateable value of £9,900, as the rating list is republished (the official 2026 figure may differ), times the Welsh multiplier of 0.502. Small business relief would take off 35% |
| Electricity | £5,000 to £36,700 | The building is heated by electricity. Its energy certificate models about 150,000 kWh a year at normal use: about £36,700 at 2026 business prices. Lights alone: about £5,000 |
| Trade waste | £1,600 to £3,000 | Newport does not publish its prices. A neighbouring council charges £1,745.50 a year for a weekly 1,100-litre bin, plus rental, and recycling must be collected separately |
| Water and sewerage | £500 to £1,500 | A rough estimate |
| Insurance | £1,500 to £4,500 | A rough estimate: the tenant pays the building’s insurance, and its own cover |
| Repairs | Not known | All on the tenant |
| Total | £41,800 to £80,700 | Before VAT and repairs. Over five years: £209,000 to £403,000 |
The biggest unknown is electricity. The certificate assumes the building is heated and lit as a working industrial unit; heat less of it and the bill falls. At 6 Commercial Street, a far smaller shop, the power was cut off under a warrant in June 2026, with £5,735.17 shown on the bill (our report).
On rates, she has said: “CICs get 80 % and 20 discretionary discount.” The 80% relief is for registered charities and community amateur sports clubs. A community interest company is neither. Any discretionary relief would be up to Newport City Council.
At the low end, a year in Principality House would cost more than the top of the range she called astronomical in February.
What is unpaid
- £7,141: County Court judgment 521MC287, 23 May 2024, against “Ceri-Ann Ridsdale T/A Jayne’s Baby Bank”, for the Aberbargoed unit. It is still unpaid. (The lease and the judgment.)
- £277: County Court judgment M3DP9X7A, 27 January 2026, against “MISS CARRIE-ANNE RIDSDALE”, recorded as unsatisfied when we reported it in May 2026.
- Business rates: a Torfaen council summons in August 2025 (our report).
Her rent, in her own words
- 15 June 2026: “We have always paid our rent and have statements to prove it.”
- 11 July 2026: “The landlord changed the locks on us when we failed to pay rent”
- 8 September 2026: “None of these landlords/electiciality companies/ councils have ever taken me to court for non payment of rent, business rates, electricity.”
- 26 September 2026, video, of a Pontypool shop where, she said, the landlord “weren’t doing the work”: “So we’ve had six months for free, you know, because I’ve taken it for free, off the one landlord, because I’m not paying for it.” And: “I tell you, I didn’t pay it because I didn’t think it was worth it.”
- 3 October 2026: “Aberbargoed £400? paid in full – as long as lease stated.” And, of another shop: “Can’t pay rent without a lease and I wasn’t happy with prices for the state of the building.”
The Aberbargoed landlord’s agents took the unit back in November 2023. The landlord says she had not paid “a penny in rent” for a year. The court entered judgment for £7,141, and it is unpaid (our 5 October report).
Five shops taken back
Since 2022 Jayne’s Baby Bank has traded from at least nine premises. Five have been taken back by their landlords.
- Unit 35, Bowen Industrial Estate, Aberbargoed
March 2022 to November 2023
How it ended: the landlord’s agents re-entered on 30 November 2023. The £7,141 judgment followed. (Our report.) - 5 Crane Street, Pontypool
January 2023 to August 2026
How it ended: on 15 August 2026 the owner’s notice said it had “taken possession of the premises”. (Our report.) - 68 Tredegar Street, Risca
November 2023 to June 2026
How it ended: the notice on the shutter read: “This property has been repossessed by the landlord due to non-payment of rent.” (Our report.) - 14 Pentrebane Street, Caerphilly
June 2025 to May 2026
How it ended: the locks were changed. She wrote in July: “The landlord changed the locks on us when we failed to pay rent”. - 6 Commercial Street, Pontypool
October 2024 to September 2026
How it ended: the one-year lease ran out in October 2025 and she stayed. The landlord’s notice of 15 September 2026: “you have no continuing contractual right to occupy”. (Our report.)
She left a sixth, in Blackwood, in July 2025, after the centre changed hands (our report). She says that landlord “had to pay us to leave our lease early”.
Whose name is on the lease?
Every lease of hers we have seen names her personally as the tenant, not a company, and spells her name differently each time:
- Aberbargoed, 2022: “CERI-ANN RIDSDALE”, signed as a deed (the lease).
- 5 Crane Street, 2023: “Miss Jayne-Anne Carrie-Anne Ridsdale” (the lease).
- 6 Commercial Street, 2024: “CARRIE-ANNE RIDSDALE” (the lease).
She trades as Jayne Price. Since November 2025 there has also been a company, Jayne’s Baby Bank C.I.C.; Companies House lists one of its two directors as Jayne Price.
The judgments are not in that name. The register of judgments is searched by name and address, and a credit check is only as good as the name it is run on. A search for Jayne Price would not find a judgment against Ceri-Ann Ridsdale.
A company formed in November 2025 has no trading record to check either. Its first accounts are not due until August 2027.
In July 2025 she said: “If I’m going to get a shop, it’s going to be with one landlord. And I ain’t going to be going through an agency.” Principality House was marketed through one.
What we asked the agents
NP Linnells LLP (Companies House) is a Newport firm of property consultants, regulated by the Royal Institution of Chartered Surveyors. Nothing we have seen suggests that it, or the owner, knew her history. Commercial landlords usually ask for references, accounts or a guarantor, because they carry the risk if the rent is not paid.
On the afternoon of 5 October, hours before her post, we emailed NP Linnells about the listing. We asked whether Jayne’s Baby Bank, its company, Jayne Price, Carrie-Anne Ridsdale, or anyone using an associated name, had:
- made an enquiry about the property;
- viewed it;
- submitted an application or tenant information;
- entered into negotiations for a lease;
- had a lease or heads of terms prepared; or
- signed, or tried to sign, a lease.
We set out the four shops taken back between May and September 2026, and said we were not suggesting any wrongdoing by the agency. We said we understood that it might not be able to disclose details of prospective tenants, and asked it to confirm what it could.
NP Linnells replied the next morning. It thanked us “for your email and the information contained therein”, and said: “Unfortunately, we are unable to disclose any information regarding this issue”. It did not say whether she, or her company, is the tenant.
On 7 October, after readers had also written to them, the agents told us they are “looking into the matter”. More below.
The public record, in one document. Our summary of her tenancies, judgments and names, with a link to every source: download the PDF.
Who will be inside?
On 15 September, describing the building she had viewed, she wrote: “Spare rooms for activities and groups!” Two days later she advertised: “I still need 2 NNEB or 2 Teaching Assistant level 3 for lego and craft club.”
She has announced a children’s club 51 times since April 2024 without once naming a start date (our 4 October report). On 30 September she wrote: “Going forward we will be open to the public but you will need to sign up for a membership before you can enter our premises.”
In September we reported that a man jailed in 2013 for sexual offences involving a child had been working and living at her Pontypool premises (our 13 September report). She denies that he lived there. We do not suggest that he has any connection with Principality House.
A building of 6,200 square feet, with rooms for groups, is the largest space she has had. If children are to use it, the questions in our 4 October report, about who is checked and by whom, apply here.
Who to tell. If you are worried about a child’s safety, call Gwent Police on 101, or 999 in an emergency, or contact Newport City Council’s children’s services. Whether a former factory may be used as a shop, a hub or a club is a planning question for Newport City Council. The agents’ brochure leaves it to the tenant to ask.
Update: why we removed our suggested email
When we first published this report, it included a suggested email that readers could send to NP Linnells, so that the owner of Principality House would have her record as a tenant before committing to a lease. We have removed it.
On 7 October NP Linnells told us: “I can confirm that we are looking into the matter.” It said it had “received very similar emails from several parties over the past few days”, and asked: “Please allow us to do our jobs and refrain from sending any more correspondence.”
The agents have the information and say they are acting on it, which is what the email was for. They have asked for no more, and we have told them we will respect that. We are not suggesting any wrongdoing by NP Linnells or the owner.
Please do not contact them. Do not email or phone NP Linnells about Principality House, and do not contact the owner or visit the building. If you have information about her tenancies, send it to us instead, through the contact page below.
Do you know more? If you live or work on Western Valley Road, have been offered work or a volunteer place at the new premises, or have been asked to donate towards fitting it out, tell us through our contact page. We will not name you without your agreement.
Questions she can answer
Under the standing right of reply. Is Jayne’s Baby Bank moving into Principality House? Who signed the lease for Principality House, and in what name? What rent was agreed, and who is paying it? Who is the funder, and how much was approved? Has the £7,141 judgment been paid?
How we did this
- The building. The agents’ listing on Zoopla, viewed on 5 October 2026, and their brochure; HM Land Registry price paid data; the energy certificate register; Companies House.
- Her words. Checked word for word against our archive of 11,653 posts and 2,275 video transcripts, and against her posts since 1 October. Video quotes come from speech-to-text transcripts.
- The record. The leases, notices and judgments in our earlier reports, linked where they appear.
- The reports. Two posts by members of Jayne’s Baby Bank Exposed, this site’s Facebook group, on 5 and 7 October 2026, with photographs, and an anonymous email to us on 7 October. We publish one photograph, of the building, with the number plate blurred.
- Daniel-James Ridsdale. Named as a founding member on the incorporation papers of Jayne’s Baby Bank C.I.C. (Companies House, 7 November 2025); “my son Dan” in her post of 13 September 2026.
What this is not. This report does not say that NP Linnells or the owner of Principality House has done anything wrong, or that she will not pay the rent. It does not say that a lease has been signed: she has not confirmed it, and the agents will not say. It sets out what was advertised, what the record shows about her past tenancies, and what she has said.
What would change it. A statement from her, the agents or the owner that the building has not been let to her or her company; proof that the £7,141 judgment has been paid; the name of the funder and the sum approved.
Sources
- The listing: NP Linnells on Zoopla, listing 73729218, viewed 5 October 2026, and the agents’ brochure for Principality House, read 6 October 2026 (our copy; original).
- Running costs: Welsh Government, non-domestic rates 2026-27; Business Wales, small business rates relief; Neath Port Talbot trade waste prices; 2026 business electricity price surveys. Estimates, not her bills.
- HM Land Registry price paid data for NP10 9DS; the energy performance certificate, May 2026.
- Principality Medical’s website, Internet Archive copy of 21 November 2008.
- Companies House: Principality Medical Ltd (02131613); Jayne’s Baby Bank C.I.C. (16838920); NP Linnells LLP (OC350899).
- Her posts and videos, 29 July 2023 to 5 October 2026, dated in the text; and members’ posts in Jayne’s Baby Bank Exposed, our Facebook group, 5 and 7 October 2026.
- Our earlier reports: the Aberbargoed lease (5 October 2026), the children’s club (4 October), £186,000 Before a Single Nappy (1 October), the Commercial Street lease (18 September), the January 2026 judgment.
Carrie-Anne Ridsdale, also known publicly as Jayne Price, has a standing right of reply, and it is open now. Every figure in this report is published with its source, so that any of them can be contradicted with a document. If one is wrong, send us the document that shows it through our contact page, and we will correct it on the record. Any response is published in full and unedited, and the offer does not expire.
“The Welsh Charity Shop Hoax: Exposed!” is a public interest project examining the public claims and activities of Jayne’s Baby Bank. Factual statements are supported by evidence where available, and opinions are identified as such. Nothing on this site should be interpreted as a legal finding or legal advice.
…Sherlock