On 22 June 2022 the woman who runs Jayne’s Baby Bank signed a ten-year lease on Unit 35, Bowen Industrial Estate, Aberbargoed. She signed it as a deed. The page reads: “SIGNED as a deed by CERI-ANN RIDSDALE”.
Her name, on the electoral roll and on a court judgment against her in January 2026, is Carrie-Anne Ridsdale. In 2024 she signed the lease for 6 Commercial Street, Pontypool, as “CARRIE-ANNE RIDSDALE”.
Seventeen months after the Aberbargoed signing, the landlord’s enforcement agents took the unit back. Six months after that, a court entered judgment for £7,141 against “Ceri-Ann Ridsdale T/A Jayne’s Baby Bank”. It is still unpaid.
In January 2026 she told her followers: “if you look at the CCJ it’s not even under my name.”
It is the name she signed. We publish the lease in full, with the side letter that came with it. The only redactions are the landlords, the witnesses and the enforcement officer, who are private people.
New to this story? Jayne’s Baby Bank is run by Carrie-Anne Ridsdale, who trades publicly as Jayne Price. It has never been a registered charity. “Ceri-Ann Ridsdale” is not a different person: it is the name on the lease she signed for this unit, and one of at least seven versions of her name on leases, court records and her own pages. Aberbargoed was the first of five shops whose landlords have since taken them back. The full record is below.
The short version
- On 22 June 2022 she signed a ten-year lease on Unit 35, Bowen Industrial Estate, Aberbargoed, as a deed, in the name “Ceri-Ann Ridsdale”. Her name is Carrie-Anne Ridsdale.
- The lease is to her personally, at her home address. Jayne’s Baby Bank is not a party to it.
- The rent was £4,160 a year plus VAT, cut for the first two years “to assist you in undertaking any work”. She told followers the landlord “felt there was a need for the service”, and that “we’re not actually paying rent”.
- On 30 November 2023 the landlord’s enforcement agents re-entered the unit and ended the lease. The landlord says she had not paid “a penny in rent” for a year.
- In May 2024 a court entered judgment for £7,141 against “Ceri-Ann Ridsdale T/A Jayne’s Baby Bank”. It is still unpaid, and it is not the only judgment against her.
- In January 2026 she said the landlords “had to pay us to leave our lease early”, and that the judgment is “not even under my name”.
- Around this one unit she appears in the paperwork as “Jayne Price”, “Ceri-Ann Ridsdale” and “Ceri-Anne Ridsdale”.
- Aberbargoed was the first of five shops whose landlords have taken them back since 2023.
Read the documents. The whole lease (18 pages) and the rent side letter, redacted only for third parties: download the PDF (19 pages, 3 MB). Every image below links to its full-size file: tap to zoom.
The lease
The lease runs to 18 pages. It is dated 22 June 2022 and backdated: the ten-year term starts on 21 March 2022 and ends on 20 March 2032.
There are two parties. The landlords, trustees of a private trust, are private people and are redacted here. The tenant is not Jayne’s Baby Bank, a company or a charity. It is one person, at her home address:
The same home address is on the January 2026 judgment against “MISS CARRIE-ANNE RIDSDALE”, which we reported in May.
At the time, she was telling followers: “We are an established community group going through the Charity registration process.” Jayne’s Baby Bank has never been a registered charity.
What she agreed to
- Rent: £4,160 a year plus VAT, paid quarterly in advance, reviewed upwards at years three, six and nine.
- Service charge: her share of the estate’s costs, “to be paid as rent”.
- Repairs and outgoings: “To put and keep all parts of the Property in a good state of repair”, and all rates and outgoings.
- No sharing: “The Tenant is not to share occupation of the Property”, and no subletting without the landlord’s written consent.
- No early exit: she could end the lease only at the end of year five, March 2027, with “not less than twelve months’ prior written notice” and no rent outstanding.
- If she stopped paying: the landlord could take the unit back once rent was “fourteen days overdue even if it was not formally demanded”. And “The forfeiture of this lease does not cancel any outstanding obligation of the Tenant”.
Read the whole lease and side letter (PDF, 19 pages)
The side letter, and what she said about it
Signed the same day, a one-page side letter cut the rent for the first two years:
“(a) In the first year of the Lease Period the Rent shall be reduced to £3,120 plus VAT per annum save that you will not have to pay any rent during the third month of the first year of the Lease Period; and (b) In the second year of the Lease period the rent shall be reduced to £3,640 plus VAT per annum”
Rent side letter, 22 June 2022
It puts the saving at “the rent-free sum of £1,820 spread over the first two years”, or “approximately 5.25 months’ rent free”. It gives the reason: “In order to assist you in undertaking any work that you require to be done in your property”.
A year later she described the deal to her followers three times.
- 1 July 2023, post: “We have also been lucky enought to have a year and half’s rent reduction at Aberbargoed because the landlord felt there was a need for the service in the area.”
- The same day, video: “very lucky in Aberbargoed that we’re not actually paying rent for the next year and a half in Aberbargoed.”
- 19 August 2023, video: “the landlord has granted us a free rent period.”
The side letter gives a different reason, works to the unit, and a different deal: two years of lower rent, with one month free. By July 2023 the free month was more than a year behind her. Rent was due every quarter, and the reduced rent ended in March 2024.
In the same post she offered the unit away: “If you don’t want the service let me know and I will let another charity use the premises for free.” The lease says the tenant is not to share occupation, or sublet without the landlord’s written consent.
One unit, three names
Around Unit 35 the paperwork uses three names for the same woman. None is the name on the electoral roll.
| Name | Where | Date |
|---|---|---|
| “Jayne Price”, “Director” | A new-tenant application form giving Unit 35 as the business address and the business as “Second hand shop” (published by us in January 2024) | Undated |
| “CERI-ANN RIDSDALE” | The lease, signed by her as a deed | 22 June 2022 |
| “Ms Ceri-Ann Ridsdale” | The rent side letter, countersigned by her | 22 June 2022 |
| “Jayne Price” | Caerphilly council’s letter registering “Jayne’s Mother and Baby Bank”, head office Unit 35, as a small lottery society (LT235) | 8 and 9 June 2023 |
| “Ms Ceri-Anne Ridsdale” | The enforcement agents’ notice ending the lease | 30 November 2023 |
| “Ceri-Ann Ridsdale T/A Jayne’s Baby Bank” | County Court judgment for £7,141, case 521MC287 | 23 May 2024 |
To the council in June 2023, the unit was the head office of “Jayne’s Mother and Baby Bank”, run by Jayne Price. To the landlord, the same unit was let to Ceri-Ann Ridsdale.
The landlord who later bought the unit says he did not know otherwise until he went to court: “It was only after obtaining the CCJ did I realise that Carrie-Anne was her real name”.
We do not know how the name Ceri-Ann came to be on the lease. We know she signed it twice on 22 June 2022, and that the judgment followed it.
How it ended
On 30 November 2023 enforcement agents acting for the landlord fixed a notice to the unit, addressed to “Ms Ceri-Anne Ridsdale”: “We as authorised agents acting on behalf of the landlord have this day re-entered these premises and the lease is hereby determined.”
By then the unit had changed hands. The new landlord bought it with her already in it. He told us:
“In the year before I finally got her evicted she didn’t pay a penny in rent to me, nor the Estate’s Service charge to the Estate, which I ended up paying.”
The landlord, in an email to us, 9 September 2026
Judgment followed on 23 May 2024: £7,141, against “Ceri-Ann Ridsdale T/A Jayne’s Baby Bank”, at her home address. We first reported it in January 2026. It is still unpaid.
It is not the only judgment against her. Another, for £277 in January 2026, is registered to “MISS CARRIE-ANNE RIDSDALE” at the same home address, under her own name (our May 2026 report).
What she said about leaving
- 13 December 2023: “Aberbargoed handed back over exactly as you give it to me…… but cleaner!”
- 13 December 2023: “Don’t rent us a place, wait for us to upgrade and add revenue to the property and threaten us!”
- 28 June 2025, video: “This is what happened to us in Aberbargoed […] there was damage to a ceiling and they’d lied and told the council […] And we actually went out case with that one.”
- 5 January 2026: “I’m pretty sure legally a landlord has to give 12 months notice to retail/commercial buisness or pay them 12 months compensation to leave early such as Aberbargoed, Big Risca and Blackwood shop had to pay us to leave our lease early.”
- 24 July 2026, video: “Aberbargoed was more because of [a critic] going up there”, and “And obviously there was a damaged roof there.”
- 21 September 2026: “Aberbargoed (that just had 1×1 meter of damaged asbestos roof)”
In our archive, none of these mentions unpaid rent, the enforcement agents or the judgment.
The lease gave her no way to leave by choice before March 2027, and then only with no rent outstanding. It let the landlord re-enter if rent was fourteen days overdue. His agents re-entered and ended the lease. He says she had paid nothing for a year. The court entered judgment against her.
She says the landlord paid her to leave.
“Not even under my name”
Twenty months after the judgment, she addressed it on camera:
“some people you know are posting things about us having CCJs. Well if you look at the CCJ it’s not even under my name. And there’s nobody in that name registered in our company.”
Video, 31 January 2026
The company did not exist in 2022. Jaynesbabybank Registered CIC was incorporated in November 2025. The Aberbargoed lease was never with a company. It was with her.
The name on the judgment is not a stranger’s, and not a slip on a court form. It is the name on the deed she signed, with her home address beside it.
Not the first: every shop since 2022
Aberbargoed was the first lease to end this way. It was not the last. Since 2022 Jayne’s Baby Bank has traded from at least nine premises. Five have since been taken back by their landlords.
- Unit 35, Bowen Industrial Estate, Aberbargoed
March 2022 to November 2023
Paperwork: “Ceri-Ann Ridsdale”, on the lease she signed as a deed.
How it ended: the landlord’s agents re-entered on 30 November 2023. A £7,141 judgment followed, still unpaid. (This report.) - 5 Crane Street, Pontypool
January 2023 to August 2026
Paperwork: “Miss Jayne-Anne Carrie-Anne Ridsdale” on the lease; “J. RIDSALE” in the building’s sale catalogue.
How it ended: on 15 August 2026 the owner’s notice in the window said it had “taken possession of the premises”. She posted: “We gave the shop back Friday”. (Our report.) - 13–15 The Market Place, Blackwood
August 2023 to July 2025
Paperwork: not published.
How it ended: she left after the centre changed hands and the rent was due to rise. She says this landlord, too, “had to pay us to leave our lease early”. (Our report.) - 68 Tredegar Street, Risca
November 2023 to June 2026
Paperwork: not published.
How it ended: on 8 June 2026 the notice on the shutter read: “This property has been repossessed by the landlord due to non-payment of rent.” A week later she posted: “We have always paid our rent and have statements to prove it.” (Our report.) - 14 Pentrebane Street, Caerphilly
June 2025 to May 2026
Paperwork: not published.
How it ended: the landlord changed the locks. In July she wrote: “The landlord changed the locks on us when we failed to pay rent”, and “I’m not paying any rent to a landlord who’s part of that group sorry on principle.” (Our report.) - 6 Commercial Street, Pontypool
October 2024 to September 2026
Paperwork: “CARRIE-ANNE RIDSDALE” on the lease she signed; “Carrie-Anne Ridsdale” on the landlord’s notice.
How it ended: the one-year lease ran out in October 2025 and she stayed. The power was cut under a warrant on 19 June 2026. The landlord’s notice of 15 September 2026: “you have no continuing contractual right to occupy”. (The warrant; the closure; the lease.)
Her rent, in her own words
- 3 November 2024, video: “I always pay the rent first. That’s my priority.” And: “We always pay our debts.”
- 12 January 2026, video: “They also said that we’re in debt with our rents and we’re not.”
- 15 June 2026: “We have always paid our rent and have statements to prove it.”
- 11 July 2026: “The landlord changed the locks on us when we failed to pay rent”
- 8 August 2026, video: “Nobody’s taken me to court for rent payments.”
- 8 September 2026: “None of these landlords/electiciality companies/ councils have ever taken me to court for non payment of rent, business rates, electricity.”
- 16 September 2026: “If a landlord wanted to pursue us civilly for any non payment of rent they could but the we would state why we stopped paying”
On the court record: the £7,141 judgment for Aberbargoed; a £277 judgment in January 2026; and a Torfaen council summons for unpaid business rates in August 2025 (our report).
Her names on paper
| Name | Where it appears |
|---|---|
| Carrie-Anne Ridsdale | The electoral roll; the £277 judgment (2026); the 6 Commercial Street lease (2024) and its landlord’s notice (2026) |
| Jayne Price | Her public name; the council’s lottery letter (2023); a food-business registration (2024) |
| Jayne-Anne [redacted] Price | A partially redacted driving licence image she posted |
| Jayne-Anne Carrie-Anne Ridsdale | The 5 Crane Street lease (2023) |
| J. Ridsale | The 5 Crane Street sale catalogue (2023) |
| Ceri-Ann and Ceri-Anne Ridsdale | The Aberbargoed lease and side letter (2022), the enforcement notice (2023), the £7,141 judgment (2024) |
| Jayne R-Price | Her PayPal donation page |
Most are set out, with the documents, in our January 2026 report. People may lawfully use more than one name. These are the names under which leases were signed and judgments entered.
What it cost, and what we got wrong
Under the lease and side letter, the rent from March 2022 to the re-entry came to more than £5,000 before VAT: £2,860 for the first year, then £303 a month. On top came the service charge, which the landlord says he paid himself, and insurance and repairs.
The judgment is £7,141. It includes costs and interest, and we cannot separate the rent from them.
A correction to our 1 October report. Without the lease, our 1 October report estimated Unit 35’s rent from its rateable value, at £135 a month from September 2022. The lease shows she held the unit from March 2022, at £260 a month in the first year and £303 in the second, before VAT. That adds about £3,400 to the running costs in that report, so its total of £186,018 sits that much further below the truth. It also breaks the pattern we used for the estimate: this rent was well above the unit’s rateable value.
Questions she can answer
Under the standing right of reply. Why does the lease you signed carry the name Ceri-Ann Ridsdale? Has the £7,141 judgment been paid? Which landlord paid you to leave Aberbargoed, how much, and when?
Do you know more? If you rented alongside Jayne’s Baby Bank on the Bowen Industrial Estate, worked at Unit 35, or signed anything with her, tell us through our contact page. We will not name you without your agreement.
How we did this
- The documents. We have redacted the original landlords, both witnesses and the enforcement officer, and nothing else. Every page was flattened to an image, so no hidden text from the scans survives in the published copy.
- Her words. Every quotation from her posts and videos was checked word for word against our archive of 11,653 posts and 2,275 video transcripts. Video quotes come from speech-to-text transcripts.
- The court record. The £7,141 judgment, case 521MC287, as shown on the register and in our January 2026 report.
What this is not. This report does not say why the name Ceri-Ann was used, or that anyone was misled by it. It does not say she owes more than the judgment. It sets out what she signed, what she said, and what the record shows.
What would change it. Proof that the £7,141 has been paid; a document showing a landlord paid her to leave Aberbargoed; or an explanation of the name on the lease.
Sources
- Lease of Unit 35 Bowen Industrial Estate, Aberbargoed, 22 June 2022, and rent side letter of the same date: redacted PDF.
- The landlord who bought the unit: emails to us, 9 September 2026.
- Penham Excel enforcement agents: notice of re-entry, 30 November 2023, reference 463341.
- County Court judgment 521MC287, 23 May 2024, £7,141; and judgment M3DP9X7A, 27 January 2026, £277 (January 2026 and May 2026 reports).
- Caerphilly County Borough Council: small society lottery registration LT235, 8 June 2023, and covering letter, 9 June 2023.
- New-tenant application form, Bowen Industrial Estate, as published in our January 2024 article.
- The operator’s own posts and videos, 7 May 2022 to 21 September 2026, dated in the text.
- Our earlier reports: the Commercial Street lease (18 September 2026) and £186,000 Before a Single Nappy (1 October 2026).
Carrie-Anne Ridsdale, also known publicly as Jayne Price, has a standing right of reply, and it is open now. Every figure in this report is published with its source, so that any of them can be contradicted with a document. If one is wrong, send us the document that shows it through our contact page, and we will correct it on the record. Any response is published in full and unedited, and the offer does not expire.
“The Welsh Charity Shop Hoax: Exposed!” is a public interest project examining the public claims and activities of Jayne’s Baby Bank. Factual statements are supported by evidence where available, and opinions are identified as such. Nothing on this site should be interpreted as a legal finding or legal advice.
…Sherlock