What is Jayne’s Baby Bank?
We first asked that question on 18 January 2024, and offered a few possibilities. A charity for infants? A spiritualist venture? A tarot card reading service? Perhaps an animal rescue? We let you decide.
That report was the one that got people across the valleys talking. It was shared, argued over and passed around, and it brought the first of many messages from people who had donated, volunteered, or simply wondered what was going on. Thank you to every one of you.
Almost three years on, most of what it asked has an answer. This is the same report, brought up to date: what we found then, and where each thread led.
The short version
- In January 2024 we found five versions of one woman’s name. Leases, court judgments, council letters and her own pages now hold at least seven.
- “Ceri-Anne Ridsdale”, the name on an Aberbargoed eviction notice, turned out to be the name she signed the Aberbargoed lease in, as a deed. The £7,141 court judgment that followed is still unpaid.
- “Carrie-Anne Ridsdale”, the name she has denied, is on a second court judgment and on a Pontypool lease she signed by hand.
- Jayne’s Baby Bank has never been a registered charity. Since November 2025 a community interest company has carried the name.
- Between 2023 and 2026 the landlords of five of its shops took them back.
- The midwife, nurse and twelve-years-in-a-school claims have been tested. None stood up as told.
- The animal rescue “established since 2016” came back in 2026, with a crowdfunding page and a registered trade mark.
In this report
One woman, many names
Our first report began with the names, so this one does too.
“Jayne-Anne Price”
A driving licence she posted showed the name “Jayne-Anne” and “Price”, with the rest covered over. We could not read a full name from it in 2024.
The name came back in September 2026, on certificate images dated 1996 and 1999 that she posted while her qualifications were being questioned. Facebook labelled them “AI content”, and two of the “different” 1996 certificates turned out to be the same photograph (our September 2026 report).
“Jayne Price”
The name she trades under. In 2024 we found it on the letterhead of a letter she had written to report a local community interest company.
Since 7 November 2025, Jayne Price has been a director of a community interest company of her own: JAYNE’S BABY BANK C.I.C., company number 16838920.
The same name was on a rental application for a unit in Aberbargoed. In 2024 we wrote: “This is where things become more interesting. Keep scrolling.” It turned out to be more interesting than we knew.
“Ceri-Anne Ridsdale”
The unit was 35 Bowen Industrial Estate, Aberbargoed, and the next document we found there was an eviction notice, in yet another name.
We now have the lease behind it. It was signed on 22 June 2022, as a deed, by the woman who runs Jayne’s Baby Bank, personally, at her home address:
To the council, the same unit was the head office of “Jayne’s Mother and Baby Bank”, run by Jayne Price. To the landlord, it was let to “Ceri-Ann Ridsdale”. The landlord’s enforcement agents re-entered the unit on 30 November 2023, and on 23 May 2024 a court entered judgment for £7,141 against “Ceri-Ann Ridsdale T/A Jayne’s Baby Bank”. It is still unpaid.
In January 2026 she told her followers: “if you look at the CCJ it’s not even under my name.” It is the name she signed. The whole lease is published in our October 2026 report.
“Carrie-Anne Ridsdale”
A birth certificate sent in by a reader suggested this was her legal name, though it differed slightly from the names she used in public.
The electoral roll agreed. At the address listed on Neighbourly as the headquarters of “Jayne’s Baby Bank & FREE FOODBANK”, 7 Meadow Road, “Carrie A Ridsdale” was registered between 2013 and 2016 and again in 2023/2024. (We had already shown, in our report on its charity status, that there was no charity behind the name.)
Since then the name has turned up where she cannot easily disown it. A second County Court judgment, for £277 in January 2026, is against “MISS CARRIE-ANNE RIDSDALE” at the same address (our May 2026 report). When the community interest company was formed, its registered office was 7 Meadow Road. And the lease for 6 Commercial Street, Pontypool, signed in October 2024, carries her name and her signature:
When the landlord took that shop back in September 2026, his notice in the window named her as the former tenant: Carrie-Anne Ridsdale (our report on the lease).
“J. RIDSALE”
One more, from an unexpected place. When the Pontypool parade went to auction in December 2023, the brochure listed the tenant of 5 Crane Street as “J. Ridsale”. (View source)
The same schedule shows what she paid: £4,800 a year on a three-year lease, for the largest unit in the parade at the lowest rent (our report on the running costs). The owner took the shop back on 15 August 2026.
Her names on paper
| Name | Where it appears |
|---|---|
| Carrie-Anne Ridsdale | Birth record and electoral roll; the £277 judgment (2026); the 6 Commercial Street lease (2024) and the landlord’s notice (2026) |
| Jayne Price | Her public name; the council’s lottery letter (2023); a food business registration (2024); a company director (2025) |
| Jayne-Anne Price | A partly covered driving licence; certificate images posted in September 2026 |
| Jayne-Anne Carrie-Anne Ridsdale | The 5 Crane Street lease (2023) |
| J. Ridsale | The 5 Crane Street auction brochure (2023) |
| Ceri-Ann and Ceri-Anne Ridsdale | The Aberbargoed lease and side letter (2022), the eviction notice (2023) and the £7,141 judgment (2024) |
| Jayne R-Price | Her PayPal donation page |
People may lawfully use more than one name. These are the names under which leases were signed and judgments entered, and a search under the name she trades by, Jayne Price, would not find them.
The alchemist and the animal rescue
This is where our first report took a more unconventional turn.
On the Jayne’s Baby Bank TikTok page we found “The Alchemist Magician”, an online alias promoting success and mystical practices.
An Instagram page, “TheAlchemistMagician”, used an Amazon wishlist tied to the same identity.
The wishlist led to an animal sanctuary, “The Forever Home Rescue and Sanctuary”:
It described itself as “a self-funded animal rescue established since 2016. Any animal rescued does not get re-homed.” Its Facebook page, complete with photographs of rescued fish, confirmed it.
And the account “JaynePrice01” tied every one of these personas together.
In January 2026 the rescue came back under a new name: “The New Caerphilly Bird and Small Animal Rescue Sanctuary”, with a crowdfunding page and the claim to have been rescuing animals since 2016. Photographs of foxes used to promote it were traced to other sources (January 2026, April 2026). The co-founder of the original Caerphilly Bird Rescue, which she and her late husband ran for about 33 years, publicly rejected any link. The trade mark applied for in the rescue’s name, UK00004316067, was registered in May 2026.
The uniform and the qualifications
Our first report also looked at the car she drives, and at what she had said about her health and her work during the pandemic.
Despite claiming to be unemployed, records show that Carrie-Anne Ridsdale currently operates multiple ventures while driving a 2023 Nissan LEAF Tekna valued at over £30,000. The vehicle is registered to Motability Finance Ltd (Registration: CK73 MPF), suggesting it is part of the UK’s Motability Scheme.
Considering previous Facebook posts stating she was unable to work during the pandemic due to anaemia and a tumour, this may explain eligibility. Alternatively, she may be registered as a carer. What we can verify is that she has previously claimed to be a midwife and nurse during the pandemic, a claim that appears unsupported.
@jaynesbabybank1_tm
♬ johnny oneill if I die young – Luna sounds on youtube
In the video above, at 00:29, she wears a lilac uniform. Under Cardiff University’s guidance, student midwives wear Postman Blue, not lilac, and under the NHS uniform policy (Appendix 1, page 8) registered midwives wear blue. Her Facebook profile said she studied at Cardiff University, but we found no graduation.
Five months later the story changed. In a livestream on 19 June 2024 she said she had worked in a special needs school as a teaching assistant for 12 years (transcript).
Five days after that, in another livestream, she described herself as a “Qualified Retailer”, a “Qualified Health and Social Care Practitioner”, someone with “Qualifications in Education”, and someone who “Studied Nursing”. No longer a qualified midwife or nurse.
Every one of those claims has since been checked.
- Nurse or midwife. She is not on the Nursing and Midwifery Council register under either name. Cardiff University’s adult nursing degree is the Bachelor of Nursing, BN (Hons). In September 2026 she posted an email, labelled “AI content” by Facebook, announcing replacement certificates for a “BSc (Hons) Nursing (Adult)”, an award Cardiff does not give for that course (our report).
- The NHS. She has said she is “still employed by a health board”, and that her baby bank is supported by the NHS. We asked every health body in Wales in writing. Eight have answered, and not one holds a record of any arrangement with Jayne’s Baby Bank (our report).
- Twelve years in a school. On information we have received, she worked in the autism resource base at Pontllanfraith Primary School as a level 1 care assistant, applied for a level 3 post and was not appointed, and left in about 2005, aged about 25 (our report).
- Retail. She has described her retail career as “profit protection officer”, a role she called “second to CEO”. A photograph shows her in a B&Q sales assistant’s apron (our report).
What Jayne’s Baby Bank became
In January 2024 Jayne’s Baby Bank ran a handful of shops in the valleys, and called them charity shops. Here is what happened next.
It never became a charity. It is not on the register of charities, and an application to register it was refused in 2023. In November 2025 a company was formed instead: a community interest company, which is not a charity. Its directors are Jayne Price and Gail Jenkins, and its first accounts are due by 7 August 2027.
It grew, and then it shrank. By June 2025 it was running six premises at once, across Caerphilly county and Torfaen. It has never published accounts, so we rebuilt the running costs from leases, rates and tariffs: somewhere between £186,000 and £242,000 over four years (our report). In March 2026 the fire service prohibited the use of the Pontypool shop, and the Newbridge Road donation centre followed (our report). Then the landlords came. Aberbargoed had gone in November 2023; Caerphilly followed in May 2026, Risca in June, 5 Crane Street in August, and 6 Commercial Street in September (our report). Police were called to 6 Commercial Street twice in the following three weeks (our report).
It raised safeguarding questions. In September 2026 we reported that a man jailed in 2013 for child sex offences had been working and living at the Pontypool premises; she denies that he lived there (our report). Within hours, her page published a fabricated “Dank Drangon” message branding five local people paedophiles, and within three days eight people had been named (our report). We had seen the method before, and described it in From Feud to Fabrication.
It kept making promises. A free Lego club for children has been announced 51 times since April 2024, without a start date (our report).
And it is looking for somewhere new. In October 2026 her son was photographed outside Principality House in Rogerstone, a former factory advertised at £30,000 a year. She has not confirmed taking it (our report).
The people who noticed
This article was where it started for a lot of people. They read it, shared it, and began to write to us.
The Jayne’s Baby Bank Exposed Facebook group, set up on 31 January 2026, passed a million views within three weeks and now has more than 10,000 members. Our archive holds 11,653 of her Facebook posts and 2,275 transcripts of her videos, searchable at facebook.jaynesbabybank.co.uk and search.jaynesbabybank.co.uk, and the Sherlock Dossier brings the whole record together in one place.
All of it began with the question at the top of this page. Thank you for asking it with us.
Before you give, to anyone. Search the register of charities, and ask for a charity number if it is not on the shop, the post or the collection page. A community interest company is on Companies House, not on the register of charities. If you are worried about a child’s safety, call Gwent Police on 101, or 999 in an emergency.
And one for the road, from the original report:
Carrie-Anne Ridsdale, also known publicly as Jayne Price, has a standing right of reply, and it is open now. If anything here is wrong, send us the document that shows it through our contact page, and we will correct it on the record. Any response is published in full and unedited, and the offer does not expire.
Disclaimer: This report includes the use of public records, social media content, and Freedom of Information disclosures. Where conclusions or inferences are drawn, they are based on observable data and are presented for public interest and transparency purposes. Where AI assistance was used in compiling or analysing data, this content should not be interpreted as legal, clinical, or professional advice. Readers are encouraged to verify all claims through primary sources.
…Sherlock