With assistance from the public, we have uncovered further stealth-selling activity linked to “Jayne’s Baby Bank,” this time under the name “Second-Hand Land” and via a TikTok page titled “Community Shop One.” This development coincides with our recent exposure of “Jarmani’s Charity Boutique” banners being displayed in Caerphilly, affixed without permission to a Salvation Army clothing donation unit.

“Second-Hand Land”

The most recent post from the associated Facebook account states:

Crane Street Mon–Sat 10–4
Pontypool open Sunday
14 Pentrebane Street Mon–Sat 10–4
CAERPHILLY
68 Tredegar Street Mon–Fri 10–4 approx
RISCA High Street
All sorts of vintage and retro items. Selected clothes and shoes reduced to £1. Card and contactless only — we do not accept cash.
We take all donations. We do not collect or deliver. We do not take offers — prices are set. Re-sellers pay the full price, not offer prices, and we do not tolerate rude customers. Thanks in advance.

Community Shop One

The profile states it is “a not-for-profit voluntary organisation helping families in local communities,” yet it trades from the same physical locations as Jayne’s Baby Bank. Promotional material includes images of the previously evicted Baby Bank premises, alongside video content appropriated from other businesses without consent.

J’armarnis B Outique

Another Facebook account has surfaced under the name J’armarnis B Outique. Its posts and presentation align with the same network of pages connected to “Jayne’s Baby Bank,” repeating familiar claims of charitable purpose while advertising items for sale. The reuse of the “Jarmani’s” branding appears designed to maintain recognition while distancing each outlet from prior scrutiny.

Recycle Right Shop and JB.28774

Two further selling profiles have now been identified. One is a Facebook account under the handle @jb.28774, and another operates under the name Recycle Right Shop. Both profiles mirror the same pattern of trading linked to Baby Bank locations, further illustrating the strategy of multiplying shopfront identities to obscure true ownership and accountability.

All of these names correspond with sites previously operated under the “Jayne’s Baby Bank” banner. Other posts repeat the familiar pattern, such as “50% off the marked price of most items in the shop,” alongside identical disclaimers on donations, delivery, fixed pricing, and conduct. The wording remains near-verbatim to that used by the fictitious Baby Bank/charity shop operation.

The “Second-Hand Land” account also promotes items across multiple Facebook groups, including:

  • THORNHILL EVENTS & RESIDENTS (Cwmbran, UK)
  • FREE STUFF CAERPHILLY & WHERE YOU’RE ABLE TO ASK FOR HELP TOO
  • Buy & Sell Bristol UK wide
  • Just Need, No Greed – Free Stuff in Blaenavon
  • For sale, for free, want, Bristol
  • Cwmbran man with a van, local and fast, Cwmbran, Newport and Pontypool
  • Bristol Marketplace
  • Caerphilly and surrounding areas small business support
  • Abergavenny, Blaenavon, Pontypool and Cwmbran business group
  • Bedwas, Trethomas, Machen and Caerphilly Local Business Page
  • Cwmbran Bargains
  • Cwmbran Community Support Group
  • Caerleon Business Pages
  • 🏴 Supporting Welsh Businesses 🏴
  • PONTYPRIDD’S BIGGEST SELLING GROUP 🚦

The proliferation of groups and duplicate accounts strongly indicates an attempt to evade oversight by dispersing activity across multiple platforms. Why identical shop locations are promoted under so many identities is open to interpretation, but the pattern suggests concealment rather than transparency.

This case reflects the wider pattern already demonstrated in the Jarmani’s Boutique incident. Both rely on the same tactic: unauthorised use of branding or charity terminology combined with duplicate shopfront identities designed to mislead the public. Whether through banners affixed to third-party donation banks without consent or through recycled selling pages under new names tied to the same premises, the underlying objective remains to create an illusion of legitimacy while evading accountability.

Archived Stealth Groups

Our investigation also found earlier Facebook groups linked to the operation, including “boutique for all”.

“The boutique has lots of adults, baby, toddler and young children clothing at amazing and affordable prices from Zara, BOOHOO, Jasper Conrad, Ralph Lauren and more. Hundreds of items to be loaded on to page so please bear with me. All 100% money made will go into supporting Jayne’s Baby Bank charity who supports families with food bank, nappies and baby banks.”

How do people discover these groups? : Facebook reference

“We have a boutique for all section but mainly babies and children’s are 50p and adults non-boutique or designer are £2. Nappies are free. Top up shopping free in store. Sanitary items free. Tea and coffee are free.”

The promise of “free” items is misleading. They are only accessible if a donation is made or a purchase takes place. We anticipate the familiar response: livestreams centred on hardship narratives, health claims, and criticisms of other charities — presenting scrutiny as a personal attack and portraying the operation as a form of support for mothers. The pattern is consistent.

– Sherlock