The short version
- On 1 October 2025 a sign for “Jarmani’s Charity Boutique” was found fixed to the side of a Salvation Army clothing bank in the Morrisons car park in Caerphilly.
- It advertised the shop at 14 Pentrebane Street, the Caerphilly branch of Jayne’s Baby Bank opened in June 2025, and said “100% of profit goes into helping mothers in the community.”
- Jarmani’s is another name used by Jayne’s Baby Bank. Her own posts have called it “Jarmarni’s Charity Boutique” since 2022.
- Jayne’s Baby Bank is not a registered charity. Its posts swing between “charity shop”, “awaiting Charity registration” and “NOT A CHARITY SHOP”.
- The Salvation Army’s trading company told us: “Jayne’s Baby Bank are not authorised to collect our donations, and we take incidents like this very seriously.”
In this article
The sign
On 1 October 2025, a sign for “Jarmani’s Charity Boutique” was photographed fixed to the side of a Salvation Army clothing bank in the Morrisons car park in Caerphilly. It advertised a shop at 14 Pentrebane Street, the most recently opened Caerphilly branch of Jayne’s Baby Bank (June 2025). It said the shop takes donations daily, and that “100% of profit goes into helping mothers in the community.”
At first glance, the branding suggests an independent charity boutique. It isn’t.
Who Jarmani’s is
Jarmani’s is another trading name of Jayne’s Baby Bank, run by Carrie-Anne Ridsdale, who also uses the name Jayne Price. Her own Facebook posts tie the two together from the start:
JARMANI’S Charity boutique on its way….
Her post, 5 October 2022 (archive)
Risca shop is open Monday to Saturday this week 10am- 5pm minimum. New stock daily! 🙈🙈 tell all your friends that we are cheaper than most charity shops and the Jarmarni’s Charity Boutique is up and running! Time to grab a bargain because all my volunteers and customers have said I’ve priced the designer stuffs way too cheap! 🙈🙈 when it’d gone! It’s gone!
Her post, 7 November 2022 (archive)
Pontypool J’armarnis Charity Boutique officially open
Her post, 18 February 2023 (archive)
She has said the name was not her idea: “The girls in Harvey’s Cafe dreamed this one up!” (23 November 2022), “Just like Primarni – when it’s gone! It’s gone!” (3 March 2023). Wherever the name came from, it went up on her shopfronts, and the outlets trade as charity shops without the oversight, governance or openness required of registered charities.
“Charity shop”, on video
This video brings together clips in which Jayne’s Baby Bank calls its shops “charity shops”, despite its public denials and its changing claims about registration:
Charity, pending, or not a charity
Depending on the day, Jayne’s Baby Bank has been a charity shop, a charity in waiting, and not a charity shop at all:
Cheap Charity Shops to help families all over UK. We are currently awaiting Charity registration and started the Baby Bank during the pandemic to help families and keyworkers.
Her post, 22 November 2022 (archive)
Charity Boutique section from £5-£100
Her post, 2 May 2023 (archive)
Jaynes Baby Bank and Charity Shop, Boutique and Free Coffee Shop Risca
We own four shops aimed to be cheaper than charity shops to help families, keyworkers and mothers
Her post, 29 September 2023 (archive)
We do not accept offers or discounts or bulk deals. We are NOT A CHARITY SHOP OR A CAR BOOT SALE.
Her post, 10 November 2024 (archive)
We are thinking of a rebrand to annoy the haters : “Like a charity shop but not a charity shop!” 🤣🤣🤣
Her post, 6 July 2025 (archive)
Three months after that last post, a “Charity Boutique” sign was on a Salvation Army clothing bank. How the “charity shop” label was used and then dropped is in the attempt to erase charity shop status.
Why it matters
The inconsistency is significant. Jayne’s Baby Bank has never been a registered charity (charity status). Under section 63 of the Charities Act 1992, it is an offence to ask for money or goods for an organisation while saying it is a registered charity when it is not. Consumer law also bans misleading people into thinking they are supporting a charity (the Consumer Protection from Unfair Trading Regulations 2008, replaced in April 2025 by Part 4, Chapter 1 of the Digital Markets, Competition and Consumers Act 2024), and doing so may be an offence. Branding a shop “Jarmani’s Charity Boutique” without charitable status risks deceiving donors and customers alike.
Anyone seeing that sign on a Salvation Army clothing bank could reasonably think they were supporting a genuine charity. Her own posts show a pattern of contradictory self-presentation: “charity pending”, “not a charity” and “charity shop”, all at once. More on the charity shop question is in charity shops vs charity status and the false audio claims.
The Salvation Army’s reply
We asked The Salvation Army Trading Company Ltd (SATCoL) whether Jayne’s Baby Bank or Jarmani’s had permission to put signs on its clothing banks or to take donations from them. On 6 October 2025 it replied:
This has been noted and escalated, and we will continue to monitor the situation. Jayne’s Baby Bank are not authorised to collect our donations, and we take incidents like this very seriously.
Zoe Cleaver, Central Support Manager, Clothing Collection Division, Salvation Army Trading Company Ltd, 6 October 2025
SATCoL added that the profits from reselling donations given through its own clothing banks go to The Salvation Army, to support its work with the most vulnerable people across the UK. You can read the full email.
Sources
- Photographs of the sign, Morrisons car park, Caerphilly, 1 October 2025 (gallery above).
- Salvation Army Trading Company Ltd, email of 6 October 2025 (the full email).
- Her posts of 5 October, 7 November, 22 November and 23 November 2022, 18 February, 3 March, 2 May and 29 September 2023, 10 November 2024 and 6 July 2025, from our archive (linked above). Spelling is as published; “…” marks a cut.
- The video compilation: PENDING Supercut, on our YouTube channel.
- The law: Charities Act 1992, section 63; Digital Markets, Competition and Consumers Act 2024, Part 4, Chapter 1.
- Our other reports: charity status, charity shops vs charity status, the charity shop label and the false audio claims. The overview: the Sherlock Dossier.
- This analysis draws on publicly available posts, transcripts, images and video. It is for information only and is not legal advice.
…Sherlock
