Duplicate Shops, Duplicate Stories: Second-Hand Land and Community Shop One

With help from the public, we have found more stealth selling linked to Jayne’s Baby Bank, this time under the name “Second-Hand Land” and through a TikTok page called “Community Shop One”. It came days after we reported “Jarmani’s Charity Boutique” signs fixed, without permission, to a Salvation Army clothing bank in Caerphilly.

Second-Hand Land

The page’s intro says: “We are not a charity shop we sell vintage and collectables items and curiosities.” Its latest post read:

5 Crane Street Mon- Sat 10-4
Pontypool open Sunday
14 Pentrebane Streer Mon- Sat 10-4
CAERPHILLY
68 Tredegar Street Mon – Friday 10-4 approx
RISCA High Street
All sorts of vintage and retro items. Selected Clothes and shoes reduced to £1. Card and contactless only we do not accept cash.
We take all donations. We do not collect or deliver. We do not take offers – prices are set. Re – sellers pay the full price not offer prices and we don’t tolerate rude customers. Thanks in advance.

Second-Hand Land, Facebook, October 2025 (spelling as published)

Those are the Jayne’s Baby Bank shops. The same words appear on its Community Shop One TikTok from 5 August 2025, and on the Jayne’s Baby Bank Facebook page itself as late as 24 February 2026 (archive). You can see every version in our transcript search.

Community Shop One

The TikTok profile calls itself a “NOT FOR PROFIT COMMUNITY SHOP” and says: “we are a not for profit voluntary organisation helping families in local communities”. Yet it trades from the same premises as Jayne’s Baby Bank. Its posts include images of Baby Bank premises it was evicted from, and video taken from other businesses without their consent.

More pages, same shops

J’armarnis B Outique. Another Facebook account, J’armarnis B Outique, matches the same network of pages linked to Jayne’s Baby Bank, repeating familiar claims of charitable purpose while advertising items for sale. Reusing the “Jarmani’s” name looks designed to keep the recognition while distancing each outlet from earlier scrutiny.

Recycle Right Shop and @jb.28774. Two more selling profiles follow the same pattern: a Facebook account under the handle @jb.28774, and Recycle Right Shop. Both trade from Baby Bank locations. Together they show a strategy of multiplying shopfront identities that obscures who really owns them and who is accountable.

All of these names lead back to sites run under the Jayne’s Baby Bank banner. Other posts repeat familiar lines such as “50% off the marked price”, with the same rules on donations, delivery, fixed prices and behaviour. The wording is near-identical to that used by the Baby Bank’s fictitious charity-shop operation.

Selling across local groups

The Second-Hand Land account also advertises in many Facebook groups, including:

• THORNHILL EVENTS & RESIDENTS (Cwmbran, UK)
• FREE STUFF CAERPHILLY & WHERE YOU’RE ABLE TO ASK FOR HELP TOO
• Buy & Sell Bristol UK wide
• Just Need, No Greed – Free Stuff in Blaenavon
• For sale, for free, want, Bristol
• Cwmbran man with a van, local and fast, Cwmbran, Newport and Pontypool
• Bristol Marketplace
• Caerphilly and surrounding areas small business support
• Abergavenny, Blaenavon, Pontypool and Cwmbran business group
• Bedwas, Trethomas, Machen and Caerphilly Local Business Page
• Cwmbran Bargains
• Cwmbran Community Support Group
• Caerleon Business Pages
• 🏴 Supporting Welsh Businesses 🏴
• PONTYPRIDD’S BIGGEST SELLING GROUP 🚦

So many groups and duplicate accounts strongly suggest an attempt to avoid scrutiny by spreading the activity across many platforms. Why the same shops are promoted under so many identities is open to interpretation, but the pattern suggests concealment rather than transparency.

The pattern

This mirrors the Jarmani’s sign on the Salvation Army clothing bank. Both rely on the same tactic: unauthorised use of branding or charity wording, combined with duplicate shop identities designed to mislead the public. Whether it is signs on other charities’ donation banks or recycled selling pages under new names for the same premises, the aim is the same: an illusion of legitimacy while avoiding accountability.

“boutique for all”

We also found earlier Facebook groups linked to the operation, including “boutique for all”, a public group created on 16 July 2023 with 560 members, which an admin paused on 4 January 2024. Its description said:

The boutique has lots of adults, baby, toddler and young children clothing at amazing and affordable prices from Zara , BOOHOO, Jasper Conrad , Ralph Lauren and more. Hundreds of items to be loaded on to page to please bear with me. All 100% money made with go into supporting Jayne’sBaby Bank charity who supports families with food bank, nappies and baby banks.

“boutique for all” Facebook group, About (spelling as published)

Jayne’s Baby Bank has never been a registered charity (charity status). In a Facebook group post, the page described how the boutique worked:

We have a boutique for all section but mainly babies and children’s are 50p and adults non-boutique or designer are £2. Nappies are free. Top up shopping free in store. Sanitary items free. Tea and coffee are free.

Jayne’s Baby Bank, Facebook group post

The promise of “free” items is misleading: they are only available if a donation is made or something is bought. We expect the familiar response: live streams about hardship, health claims and attacks on other charities, presenting scrutiny as a personal attack and the operation as support for mothers. The pattern is consistent.

Sources