With assistance from the public, we have uncovered further stealth-selling activity linked to “Jayne’s Baby Bank,” this time under the name “Second-Hand Land” and via a TikTok page titled “Community Shop One.” This development coincides with our recent exposure of “Jarmani’s Charity Boutique” banners being displayed in Caerphilly, affixed without permission to a Salvation Army clothing donation unit.
“Second-Hand Land”
The most recent post from the associated Facebook account states:
Crane Street Mon–Sat 10–4
Pontypool open Sunday
14 Pentrebane Street Mon–Sat 10–4
CAERPHILLY
68 Tredegar Street Mon–Fri 10–4 approx
RISCA High Street
All sorts of vintage and retro items. Selected clothes and shoes reduced to £1. Card and contactless only — we do not accept cash.
We take all donations. We do not collect or deliver. We do not take offers — prices are set. Re-sellers pay the full price, not offer prices, and we do not tolerate rude customers. Thanks in advance.
Community Shop One
The profile states it is “a not-for-profit voluntary organisation helping families in local communities,” yet it trades from the same physical locations as Jayne’s Baby Bank. Promotional material includes images of the previously evicted Baby Bank premises, alongside video content appropriated from other businesses without consent.
Both trading names correspond exactly with sites previously operated under the “Jayne’s Baby Bank” banner. Other posts follow a recurring pattern, such as “50% off the marked price of most items in the shop,” coupled with identical disclaimers on donations, delivery, fixed pricing, and conduct. The wording is near-verbatim to that used by the fictitious Baby Bank/charity shop operation.
The “Second-Hand Land” account further promotes items for sale across multiple Facebook groups, including:
- THORNHILL EVENTS & RESIDENTS (Cwmbran, UK)
- FREE STUFF CAERPHILLY & WHERE YOU’RE ABLE TO ASK FOR HELP TOO
- Buy & Sell Bristol UK wide
- Just Need, No Greed – Free Stuff in Blaenavon
- For sale, for free, want, Bristol
- Cwmbran man with a van, local and fast, Cwmbran, Newport and Pontypool
- Bristol Marketplace
- Caerphilly and surrounding areas small business support
- Abergavenny, Blaenavon, Pontypool and Cwmbran business group
- Bedwas, Trethomas, Machen and Caerphilly Local Business Page
- Cwmbran Bargains
- Cwmbran Community Support Group
- Caerleon Business Pages
- 🏴 Supporting Welsh Businesses 🏴
- PONTYPRIDD’S BIGGEST SELLING GROUP 🚦
The use of multiple groups and duplicate accounts indicates an attempt to evade scrutiny by targeting different audiences. Why identical shop locations are promoted under numerous online identities remains unclear, though the pattern strongly suggests concealment rather than transparency.
This case reflects the wider pattern already seen in the Jarmani’s Boutique incident. Both rely on the same tactic: unauthorised use of branding or charity terminology combined with duplicate shopfront identities, designed to mislead the public. Whether through banners affixed to third-party donation banks without consent or through recycled sales pages masquerading as community ventures, the underlying objective remains to create an illusion of legitimacy while evading accountability.
We anticipate the familiar response: livestreams centred on hardship narratives, health claims, and criticisms of other charities — presenting scrutiny as a personal attack and portraying the operation as a form of support for mothers. The pattern is consistent.
Be mindful.
– Sherlock