“I Had to Speak Out”: Whistleblower Lifts Lid on Baby Bank Donation Scandal

The whistleblower

Nicola Williams, 46, from Caerau, was the founder of the registered charity Cwtch-Up (1194295), which has since closed. She has decided to go public with evidence that she says raises serious concerns about how Jayne’s Baby Bank handled food and clothing donations.

Nicola says Cwtch-Up delivered more than 200,000 meals locally in the year it was active. She says she spoke out because of the risk to her own organisation and the behaviour she saw. Her material includes screenshots of conversations, social media posts, photographs of donated goods and emails, going back to 2022.

I was pressured to take part, and I refused. My charity was at risk, and when I started to push back, the threats and lies began. This isn’t about helping families – it became about power and control.

Nicola Williams

Food and goods in large quantities

Photographs show large amounts of food packed into green crates: tins, packets and bottles stacked in cars and inside homes. One shows a woman crouched in front of crates in a hallway, checking tins. Messages from the same time read:

They have to make 2 journeys so I have to contain my excitement 😂.

They wanted to go down last night but I said they can’t because she will report them for stealing. But I said if anyone can convince her it would be Keli. I told her do what it takes.

Shssssds 🤫.

Messages, 2022

The OLIO collections

Screenshots from OLIO, the food-sharing app, show that a user named Cerii had her collections ended:

Cerii, your collection has come to an end… you will be removed from this group… Cerii has ended their collection with immediate effect.

OLIO

In a Messenger exchange, Jayne lists her family:

Cerri Price. Dan James Price. Gareth Saunders. That’s my kids’ names.

Messenger

The account “Cerii Price” is Jayne Price, whose real name is Carrie Anne Ridsdale. “Dan James Price” is her son, Daniel James, also known as Daniel Ridsdale. That ties the OLIO account “Cerii” directly to Carrie Anne Ridsdale, trading as Jayne, and her immediate family. Another message warns:

Cerii may have taken it already, warn her. Her One Stops are saying the same too.

Messenger

Public threats

A post on the Jayne’s Baby Bank Facebook page targets another person. It shows food crates in a car, with an edited image of a man making an obscene gesture:

Unlucky bitch! My volunteers took that food from under your nose! I don’t care who you are, if you are sitting on this food and not feeding vulnerable people with it… I’m coming for you.

Jayne’s Baby Bank Facebook page, 2022

The text on the image itself reads: “Unlucky bitch you have no idea who I am.”

Private disputes

In private Messenger chats, Jayne answers accusations with laughter and denial:

Lmao I havnt. Shut up is that what she said to you 😂😂😂.

Why would I lie. I’ve got two accounts myself.

Messenger

Risk to a charity

In several messages, Nicola says she is worried her own registered charity will be drawn in:

I’m not doing any more. My charity is at risk. So get Deb — she’s not a charity and has nothing to lose.

I’m not taking it, I’m under investigation.

Nicola Williams, Messenger

Jayne replies as if nothing has been said: “I just asked her now. What’s the update with them?”

Police and social services

In a separate exchange, Jayne writes:

Police have referred me to social services. Do you think that’s because they arrested me and fucked up big time?

Messenger

Ukraine and Uganda

Another screenshot shows Jayne talking about aid collections:

If any Ukraine stuff gets dropped off to you and you haven’t got room keep it for me coz we have a second appeal down here.

Messenger

We emailed Nicola after seeing a Jayne’s Baby Bank post asking for sponsorship of a shipping container for “Mothers in Uganda”. The post said:

Any companies or members of the public that would like to sponsor a shipping container rent for 1 year at a time – to collect and store for Mothers in need in Uganda?… We have been doing this unofficially for 5 years… Mother in Uganda need car seats, bottles, clothes, nappies, washable nappies and everything else a Mum also needs.

Jayne’s Baby Bank Facebook page

Nicola strongly denied any part in it:

No not involved in any of her dodginess. She got involved with my Ukraine stuff and I think she used the Uganda thing so she could get away with stealing my donations.

I don’t believe she had any contacts or sent anything to Uganda. She said it to one up Ukraine. She needed shipping containers to fill with the stuff she was hoarding. She bought a 7.5-ton box lorry that wasn’t running — it was parked by her house at one point.

She had made a letter headed paper and written a letter to give to businesses to collect stuff for me to take to Ukraine. I told her countless times to stop cos she was using my charity number and keeping the donations herself.

Nicola Williams, email to us

What the evidence shows

• Many images of large amounts of donated food and goods kept in homes and vehicles.
• Group chat messages showing Jayne encouraging others to take risks and “do what it takes” to get items.
• OLIO records and Messenger chats linking Jayne’s family accounts to food collections that were ended, under false names.
• Public posts with threats and abusive language aimed at others.
• Private exchanges in which Nicola says her charity was at risk, while Jayne keeps pushing for her involvement.
• Mentions of police and social services involvement, from Jayne herself.
• References to Ukraine and Uganda donations being diverted or misrepresented.

Timeline

• Early 2022, large collections documented: “They have to make 2 journeys so I have to contain my excitement 😂.”
• March–April 2022, the direction to “do what it takes”: “I told her do what it takes.” “Shssssds 🤫.”
• April 2022, Nicola refuses to take part any more: “I’m not doing any more. My charity is at risk.” “I’m not taking it, I’m under investigation.”
• April 2022, the OLIO account “Cerii” is ended. “Cerri Price. Dan James Price. Gareth Saunders. That’s my kids’ names.” This ties the account directly to Carrie Anne Ridsdale (Jayne) and her son, Daniel James (Daniel Ridsdale).
• Mid 2022, the public threat: “Unlucky bitch! My volunteers took that food from under your nose… I’m coming for you.”
• Later 2022, police and social services mentioned: “Police have referred me to social services. Do you think that’s because they arrested me and fucked up big time?”
• 2022–2023, the Ukraine and Uganda claims: Nicola says Jayne’s Baby Bank misused her charity number and made up overseas donation work, and that Uganda was used as cover for hoarding or selling donations.
• Early 2023, Cwtch-Up closes. Nicola’s registered charity stops, citing harassment, risk and the pressure of an investigation.
• 2023, aid to Ukraine. Nicola films at the refugee centre in Przemyśl, 10 km from Ukraine near the Medyka–Shehyni border crossing. From there she crosses into Ukraine to deliver aid to a midwife, who used a Polish Red Cross ambulance to carry the supplies while evacuating Ukrainians in urgent medical need. Her video from the border is published below (the Ukraine video).
• 2024–2025, Jayne’s Baby Bank repeats the “fake Ukraine” story: public posts and videos accuse Nicola of a “fake Ukraine appeal”, say her charity was “shut down” and allege fraud, in January 2024, September 2025 and again on 29 September 2025.
• September 2025, the counter-evidence: Nicola’s video contradicts Jayne’s claims. We set out the history of the allegations alongside the proof of aid delivery at the border.

The Ukraine video

On 29 September 2025 Nicola Williams gave us videos that directly contradict the claims made by Jayne’s Baby Bank about a so-called “fake Ukraine appeal”. The footage was filmed at the refugee centre in Przemyśl, about 10 km from Ukraine and close to the Medyka–Shehyni border crossing. From there Nicola crossed into Ukraine to deliver items to a midwife, who was running a Polish Red Cross ambulance to evacuate Ukrainians in urgent need of medical care.

“Fake Ukraine”: her words

These statements by Jayne’s Baby Bank show the same story told again and again: that Nicola and her former charity ran a “fake Ukraine” appeal.

You know, the one that we had shut down in Cardiff. You know, same one. The one who was selling the food to the bloody farmers, remember? Shut her down. Doing the fake Ukraine trip, remember?

Her video, 12 January 2024 (recording)

We shut you down, Nicola. We lost your charity number, remember? Your fake Ukraine…

Her video, 12 September 2025 (recording)

When that person was doing their fake Ukraine appeal. And used our names to get nappies. That’s what we learnt off the charity question. Because when I contacted them they said no, you can’t do that. Because she has to prove where it’s going. When it gets in that country. She can’t even be in a register charity.

Her video, 23 September 2025 (recording)

You using our name without permission to get donations for a fake Ukraine appeal that never took place on a bus that never even left the parking lot. Stop using my images in fake correspondence that you are making up as I am trademarked and breach of trademark is criminal, which you found out while using our name in a fake Ukraine appeal.

Her post, 29 September 2025 (archive)

The evidence now available, including video of aid being delivered at the Polish border, directly contradicts the story Jayne’s Baby Bank keeps repeating. We encourage readers to look at the full record.

Sources