Nicola Williams, 46, from Caerau, was the founder of the now-closed registered charity Cwtch-Up (1194295). She has decided to go public with evidence which she says raises serious concerns about the way food and clothing donations were being handled by another group, Jayne’s Baby Bank.
During the year Cwtch-Up was active, Nicola states the charity delivered more than 200,000 meals locally. She says her decision to speak out was driven by the risk posed to her own organisation and by the behaviour she witnessed.
The material she has provided includes screenshots of conversations, social media posts, photographs of donated goods, and email exchanges. These date back to 2022 and have been shared by Williams in her role as a whistleblower.
“I was pressured to take part, and I refused. My charity was at risk, and when I started to push back, the threats and lies began. This isn’t about helping families – it became about power and control.”
1. Food and Goods in Large Quantities
Photographs show large amounts of food packed into green crates — tins, packets, and bottles stacked in cars and inside homes. One image shows a woman crouched down in front of crates in a hallway, inspecting tins.
“They have to make 2 journeys so I have to contain my excitement 😂.”
“They wanted to go down last night but I said they can’t because she will report them for stealing. But I said if anyone can convince her it would be Keli. I told her do what it takes.”
“Shssssds 🤫.”
2. Disputes Over OLIO Collections
Screenshots from OLIO, the food-sharing app, show that a user named Cerii had her collection privileges revoked:
“Cerii, your collection has come to an end… you will be removed from this group… Cerii has ended their collection with immediate effect.”
In a Messenger exchange, Jayne lists family members:
“Cerri Price. Dan James Price. Gareth Saunders. That’s my kids’ names.”
Clarification on identities: The account “Cerii Price” refers to Jayne Price, whose real name is Carrie Anne Ridsdale. The name “Dan James Price” refers to her son, Daniel James, also known as Daniel Ridsdale. This confirms that the OLIO collection account “Cerii” was directly tied to Carrie Anne Ridsdale (operating as Jayne) and her immediate family.
“Cerii may have taken it already, warn her. Her One Stops are saying the same too.”
3. Public Threats and Intimidation
Jayne’s Baby Bank’s Facebook page features a post targeting another individual, showing a photo of food crates in a car with an edited image of a man making an obscene gesture.
“Unlucky bitch! My volunteers took that food from under your nose! I don’t care who you are, if you are sitting on this food and not feeding vulnerable people with it… I’m coming for you.”
Text overlaid on the image itself states:
“Unlucky bitch you have no idea who I am.”
4. Private Disputes and Denials
In private Messenger chats, Jayne responds to accusations with laughter and denial.
“Lmao I havnt. Shut up is that what she said to you 😂😂😂.”
“Why would I lie. I’ve got two accounts myself.”
5. Risk to Charities
Nicola, in several messages, expresses concern about her own registered charity being implicated:
“I’m not doing any more. My charity is at risk. So get Deb — she’s not a charity and has nothing to lose.”
“I’m not taking it, I’m under investigation.”
Jayne replies with apparent indifference:
“I just asked her now. What’s the update with them?”
6. References to Police and Social Services
In a separate message exchange, Jayne writes:
“Police have referred me to social services. Do you think that’s because they arrested me and fucked up big time?”
7. International Donations
Another screenshot shows Jayne discussing aid collections:
“If any Ukraine stuff gets dropped off to you and you haven’t got room keep it for me coz we have a second appeal down here.”
Emails between Nicola and an independent contact (“Sherlock”) add further detail. Sherlock emailed Nicola after seeing a post by Jayne’s Baby Bank asking for sponsorship of a shipping container to support “Mothers in Uganda.”
The post claimed:
“Any companies or members of the public that would like to sponsor a shipping container rent for 1 year at a time – to collect and store for Mothers in need in Uganda?… We have been doing this unofficially for 5 years… Mother in Uganda need car seats, bottles, clothes, nappies, washable nappies and everything else a Mum also needs.”
Nicola strongly denied involvement:
“No not involved in any of her dodginess. She got involved with my Ukraine stuff and I think she used the Uganda thing so she could get away with stealing my donations.”
She added:
“I don’t believe she had any contacts or sent anything to Uganda. She said it to one up Ukraine. She needed shipping containers to fill with the stuff she was hoarding. She bought a 7.5-ton box lorry that wasn’t running — it was parked by her house at one point.”
Nicola also alleged:
“She had made a letter headed paper and written a letter to give to businesses to collect stuff for me to take to Ukraine. I told her countless times to stop cos she was using my charity number and keeping the donations herself.”
What the Evidence Shows
- Multiple images of large amounts of donated food and goods being held in homes and vehicles.
- Group chat messages showing Jayne encouraging others to take risks and “do what it takes” to obtain items.
- OLIO records and Messenger chats linking Jayne’s family accounts to cancelled food collections under false names.
- Public posts containing threats and abusive language aimed at others.
- Private exchanges where Nicola states her charity was at risk, while Jayne continues to push for involvement.
- Mentions of police and social services involvement from Jayne herself.
- References to Ukraine and Uganda donations being diverted or misrepresented.
Chronological Timeline of Key Events (Based on Evidence and Records)
Early 2022 – Large Collections Documented
“They have to make 2 journeys so I have to contain my excitement 😂.”
March–April 2022 – Direction to “Do What It Takes”
“I told her do what it takes.”
“Shssssds 🤫.”
April 2022 – Nicola Refuses Further Involvement
“I’m not doing any more. My charity is at risk.”
“I’m not taking it, I’m under investigation.”
April 2022 – OLIO Account “Cerii” Terminated
“Cerri Price. Dan James Price. Gareth Saunders. That’s my kids’ names.”
This ties the account directly to Carrie Anne Ridsdale (Jayne) and her son, Daniel James (Daniel Ridsdale).
Mid 2022 – Public Threat Posted
“Unlucky bitch! My volunteers took that food from under your nose… I’m coming for you.”
Later 2022 – Police and Social Services Mentioned
“Police have referred me to social services. Do you think that’s because they arrested me and fucked up big time?”
2022–2023 – Ukraine and Uganda Claims Disputed
Nicola asserts that Jayne’s Baby Bank misused her charity number and fabricated overseas donation efforts. She alleges Uganda was invoked as a cover for hoarding or selling donations.
Early 2023 – Cwtch-Up Closes
Nicola’s registered charity ceases operation, citing harassment, risks, and investigation pressure.
2023 – Aid to Ukraine Verified
Nicola records footage at the refugee centre in Przemyśl (10 km from Ukraine, near the Medyka–Shehyni border crossing). From there she crosses into Ukraine to deliver aid to a midwife. The midwife used a Polish Red Cross ambulance to transport the supplies while evacuating Ukrainians in urgent medical need. For safety and privacy reasons, this footage will not be released publicly.
2024–2025 – Jayne’s Baby Bank Repeats “Fake Ukraine” Narrative
Public posts repeatedly accuse Nicola of a “fake Ukraine appeal,” claiming her charity was “shut down” and alleging fraud. These claims appear in January 2024, September 2025, and again on 29 September 2025.
September 2025 – Counter-Evidence Published
Nicola’s video evidence emerges, contradicting Jayne’s claims. Sherlock documents the history of allegations alongside proof of aid delivery at the border.
Update – 29/09/2025
This amendment is added today to include crucial clarification. We have been provided with videos from Nicola Williams which directly refute the claims made by Jayne’s Baby Bank about a so-called “fake Ukraine appeal.” The footage was recorded at the refugee centre in Przemyśl, situated roughly 10 km from Ukraine and close to the Medyka–Shehyni border crossing. From this location, Nicola crossed into Ukraine to deliver items to a midwife. Importantly, the midwife who received the supplies was operating a Polish Red Cross ambulance, which she was using to evacuate Ukrainians in urgent need of medical care.
Historical Context Claimed by Jayne’s Baby Bank
The following statements, published by Jayne’s Baby Bank, show a repeated narrative accusing Nicola and her former charity of involvement in a “fake Ukraine” appeal:
Link 1 (12/09/2025)
“We shut you down, Nicola.
We lost your charity number, remember?
Your fake Ukraine…”
Link 2 (29/09/2025)
“You using our name without permission to get donations for a fake Ukraine appeal that never took place on a bus that never even left the parking lot. Stop using my images in fake correspondence that you are making up as I am trademarked and breach of trademark is criminal, which you found out while using our name in a fake Ukraine appeal.”
Link 3 (23/09/2025)
“When that person was doing their fake Ukraine appeal.
And used our names to get nappies.
That’s what we learnt off the charity question.
Because when I contacted them they said no, you can’t do that.
Because she has to prove where it’s going.
When it gets in that country.
She can’t even be in a register charity.”
Link 4 (12/01/2024)
“You know, the one that we had shut down in Cardiff.
You know, same one.
The one who was selling the food to the bloody farmers, remember?
Shut her down.
Doing the fake Ukraine trip, remember?”
The evidence now available – including video proof of aid delivery at the Polish border – stands in direct contradiction to the repeated narrative pushed by Jayne’s Baby Bank. We encourage new readers to consult the full record for a comprehensive understanding of these matters.
⚖️ Legal Note
This report reflects only what is contained in the screenshots, emails, images, and direct quotes provided. It does not assert guilt, but records what is shown in documented material. Allegations remain unproven unless established by investigation or court process.
- Sherlock