The short version
- Since December 2024 her posts have said Jayne’s Baby Bank “won” sustainability awards “by the CRS Accreditation”. The wording suggests the whole organisation has been independently accredited.
- There is no “CRS Accreditation”. The award is a 2024 International CSR Award, run by The Green Organisation. In July 2024 she named it correctly herself.
- CSR Awards recognise a single, self-submitted project. They are not accreditation, and they have no link to the Charity Commission or any regulator.
- The organiser’s CEO wrote: “Any awards we make are in recognition of specific projects; they do not endorse any company as a whole.”
- The winners list puts her award under “Food & Drink” and “Healthcare”. The CEO said the project “relates to recycling and re-using unwanted baby clothes”.
In this article
“The CRS Accreditation”
Carrie-Anne Ridsdale, who also uses the name Jayne Price, has repeated the same line in Facebook posts for nearly two years:
- 28 December 2024: “We have also won two sustainability awards from the CRS Accreditation in London.” (archive)
- 4 February 2025: “We have won 2 sustainability awards by the CRS Accreditation.” (archive)
- 23 September 2025: “We have won a sustainability award by the CRS Accreditation.” (archive)
- 13 September 2026: “We have won 2 sustainability awards by the CRS Accreditation.” (archive)
The wording suggests that an independent body has accredited the organisation as a whole. The number changes too: two awards, then one, then two again. In July 2024, when the award was new, she described it differently: “We have won a green apple award for sustainability from the International CSR Awards” (archive).
What the CSR Awards are
No body called the “CRS Accreditation” exists. The award is from the CSR Awards, run by The Green Organisation (also known as The CSR Society). These are not accreditations, and they do not endorse a company as a whole. They are commercial awards for self-submitted projects: winners are recognised for one initiative, not for how the organisation is run. They have no link to the Charity Commission or any regulator.
Jayne’s Baby Bank is on the 2024 International CSR Awards winners list, as “UK National Silver Winner”, in “Food & Drink”, for “Healthcare”. That recognises one project in 2024. It is not proof that the business itself is sustainable or accredited. Getting the name wrong in every post since December 2024 does not help the claim either.
What the organiser said
When The Green Organisation was asked about the award in September 2025, its answers shifted within hours. At 14:31 on 16 September its founder and CEO, Roger Wolens, wrote:
Our CSR Awards are presented in connection with specific projects of a company or individual and this particular campaign relates to recycling and re-using unwanted baby clothes.
The Green Organisation, 16 September 2025, 14:31
At 17:38 the same day the reasoning had changed:
Any awards we make are in recognition of specific projects; they do not endorse any company as a whole. The project in question is genuine and not without merit, so we will not withdraw the award on this occasion. As the award was made in 2024, it is not readily visible on our website, so I would suggest the chances of further exposure are very limited. … the campaign is open to nasty people as well as nice ones – and how/who are we to judge anyway?
The Green Organisation, 16 September 2025, 17:38
The contradiction is plain. The organiser described the project as “recycling and re-using unwanted baby clothes”, while its own winners list files the award under “Food & Drink” and “Healthcare”. Shifting explanations like these show there are no consistent criteria, and that the awards are not independently checked.
Her reply
In a video on 19 September 2025 (recording) she said:
They actually contacted the people who give us our sustainability awards. But I spoke to … Who did the awards and he said. They’ve worded it incorrectly to how we’ve spoke to them. Because they were trying to get your awards taken off you. He said but we wouldn’t do that. He said and you’ve been nominated this year. We haven’t actually picked them up. Because it’s in London.
Her video, 19 September 2025 (from a transcript of the recording; a name is cut)
On 30 September 2025 (recording) she added: “the CSR Awards have sent me a message to say that they didn’t give you the information you were asking for. And they told you contrary and you tried to get our awards taken off us, and they told you no.”
The award was not withdrawn. But the organiser’s own words stand: its awards “do not endorse any company as a whole”.
Why the claim misleads
Telling the public that Jayne’s Baby Bank “won a sustainability award by the CRS Accreditation” presents a project prize as an accreditation of the whole organisation. In reality, it was recognition for one project in 2024, with no legal or regulatory weight. It is not an accreditation, and it is not an endorsement of how the business is run.
Turning a limited project award into a blanket credential fits a wider pattern of exaggerated claims that give a false sense of legitimacy to donors, volunteers and the public. Others are covered in the Baby Bank Alliance, the Trussell Trust and the “FCA approved” claim. The Green Organisation itself was explicit: its awards do not endorse companies as a whole. Any suggestion otherwise is wrong.
Sources
- Her posts of 25 July 2024, 28 December 2024, 4 February 2025, 23 September 2025 and 13 September 2026, from our archive (linked above). Spelling is as published.
- Her videos of 19 September 2025 and 30 September 2025, kept by us on the Internet Archive (linked above). The quotes come from transcripts of the recordings; “…” marks a cut.
- The Green Organisation / The CSR Society, emails of 16 September 2025 (14:31 and 17:38); “…” marks a cut.
- The 2024 International CSR Awards winners list.
- Our other reports: the Baby Bank Alliance, the Trussell Trust, the “FCA approved” claim and charity status. The overview: the Sherlock Dossier.
- This report is based on correspondence with The Green Organisation, public listings on csrawards.co.uk, and archived Facebook statements by Carrie-Anne Ridsdale. It is published in the public interest and is not legal advice.
…Sherlock
