On the 1st of October 2025, a sign for “Jarmani’s Charity Boutique” was photographed attached to the side of a Salvation Army clothing bank in the Morrisons Caerphilly car park. The sign advertises a shop at 14 Pentrebane Street, the most recently opened Caerphilly branch (launched in June 2025), claiming to accept daily donations and stating that “100% of profit goes into helping mothers in the community.”
At first glance, the branding suggests an independent charitable boutique. However, transcript evidence and public posts confirm that Jarmani’s is in fact another trading style of Jayne’s Baby Bank, an entity that alternates between calling itself a charity shop
, charity pending
, and not a charity shop
depending on context.
In multiple Facebook sources, Jayne’s Baby Bank directly links Jarmani’s to its own operations:
“Risca shop is open Monday to Saturday this week 10am-5pm minimum. New stock daily! 🙈🙈 tell all your friends that we are cheaper than most charity shops and the Jarmarni’s Charity Boutique is up and running! Time to grab a bargain because all my volunteers and customers have said I’ve priced the designer stuffs way too cheap! 🙈🙈 when it’s gone! It’s gone!” (Facebook Post)
“Pontypool J’armarnis Charity Boutique officially open.” (Facebook Post)
“JARMANI’S Charity boutique on its way….” (Facebook Video)
The YouTube video below compiles numerous clips where Jayne’s Baby Bank refers to its shops as “charity shops,” despite public denials and inconsistent claims about legal registration:
Further contradictions appear across posts and videos:
“We own four shops aimed to be cheaper than charity shops to help families, keyworkers and mothers: Jaynes Baby Bank and Charity Shop, Boutique and Free Coffee Shop Risca…” (Facebook Post)
“We are currently awaiting Charity registration and started the Baby Bank during the pandemic…” (Facebook Video)
“We do not accept offers or discounts or bulk deals. We are NOT A CHARITY SHOP OR A CAR BOOT SALE.” (Facebook Post)
“Like a charity shop but not a charity shop!” (Facebook Video)
The inconsistency is significant. By law, under the Charities Act 2011, an organisation may not present itself as a registered charity unless formally recognised by the Charity Commission. Similarly, under the Consumer Protection from Unfair Trading Regulations 2008, misleading consumers into believing they are supporting a charity when no such registration exists may constitute an offence. Branding a shop as “Jarmani’s Charity Boutique” without valid charitable status risks deceiving donors and customers alike.
The Jarmani’s branding has been presented in posts as a nickname suggested by associates and later adopted for use across shopfronts. Regardless of its origin, the critical issue remains that these outlets operate as de facto charity shops without the regulatory oversight, governance, or transparency required of registered UK charities.
Consumers encountering signs like the one placed beside the Salvation Army clothing bank in Caerphilly could reasonably assume they are supporting a genuine charity. Yet the documented transcripts and posts reveal a pattern of contradictory self-presentation, where Jayne’s Baby Bank trades simultaneously as “charity pending,” “not a charity,” and a “charity shop.”
Disclaimer: This analysis references publicly available transcripts, images, and video. It is provided for informational purposes only and does not constitute legal advice.
Sherlock
UPDATE:
Jayne claims these were stolen in 2021 by Ian Smith and insists they were not posted by her. However, we would like to point out that the handwriting clearly matches her own.
IMAGE 1: https://www.facebook.com/photo.php?fbid=729899083131513&set=a.107500218704739
IMAGE 2:https://www.facebook.com/photo.php?fbid=757922170329204&set=a.107500218704739
2022 reference: https://www.facebook.com/story.php?story_fbid=132286559559438&id=100083342834915
Your timeline is incorrect. We also noticed you were running late this morning. Has anything been removed since our post?
– Sherlock
I was just about to point this out myself. Also she has only been in the Caerphilly shop for a few months so how are they displaying that address if they were ‘stolen’ in 2021!
She complained about someone removing her sign from Caerphilly Morrisons a few months back. She also said she had permission to remove excess bags off the floor around the bins. I think there are three or four bins there. I’ll check next time I pop up town and confirm the other charities who have bins so they can be contacted too.
Thank you, I shall look into this.
Dear Public,
We are Team Sherlock. If you are unfamiliar with our work, allow me to explain. We have archived all data relating to Jayne’s Baby Bank. We maintain direct contacts within certain councils, charities, and other bodies. Using both the law and Carrie’s own statements, we have been able to inform the public of the false nature of the Baby Bank.
We also host a YouTube playlist containing accessible, backed-up content:
https://m.youtube.com/playlist?list=PLnOVNDhpm0R-DEKxUSSJHt9BIcuvvPjda
If you are a member of the public with questions, you may email me or reply below. I will answer as honestly and transparently as possible, and to the best of my knowledge. If you would like further information to help clarify a situation, simply respond.
If you have any experiences, stories, leads, or images, please email them to sherlockjbb@proton.me. I do not leak information.
You do not need to use a real name or email address. I do not need to know who you are. Protect your privacy and feel free to leave a comment.
I ask only that decorum is maintained. We must remain civilised adults. That said, I do not restrict what may be said. Please note, however, that all posts require approval by the team, primarily to prevent spam attacks from “David Jones.”
Sherlock
How can we check that she is legally allowed to place the poster on the charity banks in Caerphilly. She states she has permission to take the excess bags placed outside the bins by the charities themselves. I personally doubt this and would love to be able to verify these facts. Any advice?
If items are being removed from donation bins or from the ground beside them, the only way this is lawful is if the bin operator (e.g. Salvation Army) has given explicit permission. Clothing banks and their contents remain the property of the charity until collected. Without written consent, removing items can fall under theft or unauthorised collection. Claims of “permission” should therefore be verified directly with the bin operator.
So how do we check? The Salvation Army’s commercial arm (SATCoL) manages the donation banks. The correct step is to email helpline@satcol.org and ask whether consent has been granted for posters or removal of items.
Posters fixed to the bins themselves also fall under planning and property law. Unless the charity has granted consent, signage is treated as unauthorised. Local councils can enforce removal under the Town and Country Planning (Control of Advertisements) Regulations 2007.
Finally, any representation of a shop as a “charity boutique” or suggestion that “100% of profit” supports charitable purposes is regulated by the Charities Act 2011 and the Consumer Protection from Unfair Trading Regulations 2008. Misleading presentation of charitable status or purpose may be an offence. These are clear points of verification open to the public through the Charity Commission, Trading Standards, or the relevant planning authority.
– Sherlock
I have just emailed Salvation Army collections and they have confirmed that all her posters will be removed as she has no right to put them on the collection bins and they also confirmed that she has not been authorised by them to remove any donations from any of their collection bins and they will investigate further.
LINK 1: https://www.facebook.com/story.php?story_fbid=743247895129965&id=100083342834915
LINK 2: https://www.facebook.com/watch/?v=1241771234107682
QUOTE: “Be very careful with this, because we are authorised to pick up from clothing banks, cash for clothes, and many charity shops, which you’ve already failed posting.”
LINK 3: https://www.facebook.com/watch/?v=2765006077003255
QUOTE: “Don’t forget, we are authorised to collect from certain charities and from certain cash-for-close bins if there is an overflow or if it’s been left out for us or sometimes they stay open for us and we go in and pick it up.”
HISTORY: https://jaynesbabybank.co.uk/search/?search=authorised&limit=50&sort_order=newest&search_type=all
– Sherlock