During a livestream on July 16th, 2025, Jayne’s Baby Bank made the following public statement regarding its business name:
So I’ve been authorised by the Financial Conduct Authority to use our sensitive business name. It’s been agreed it’s a sensitive business name, but I can use it.
This claim builds upon a series of previous statements by Carrie-Anne Ridsdale, also known as “Jayne Price,” concerning alleged authorisation from the Financial Conduct Authority (FCA) to use the term “charity” in the organisation’s trading name. These past assertions present a timeline of inconsistent messaging, leading to public confusion and regulatory concern.
Of particular concern is a now-deleted video in which Ms Ridsdale states that Jayne’s Baby Bank is “the only charity in Great Britain that’s been authorised by the Financial Conduct Authority to use the word charity in our title.” This is demonstrably false. The Financial Conduct Authority does not regulate charities nor authorise charitable status or naming conventions of this kind.
Timeline of Key Claims
13th November 2022
“You can’t say you are a charity unless you are a charity…. I didn’t – I said I owned a charity shop!”
Source: Watch here
9th February 2023
I don’t need to be a charity – the Financial Conduct Authority authorised my full business name: Jayne’s Mother & Baby Bank, Food Bank and Charity Shops.
Source: Watch here
7th March 2023
Just dropping the screenshot of the Financial Conduct Authority authorisation of our full business name… We’re still in the system for full charity registration under this name…
Source: Original post
19th August 2023
We’ve been authorised by the Financial Conduct Authority to operate as a business before our charity number comes through.
Source: Watch here
3rd June 2025 — [[DELETED]]
Our name has been authorised by the Financial Conduct Authority, Jayne’s Baby Bank and charity shops. Plus they’ve authorised other names that we use. We’re the only charity in Great Britain that’s been authorised by the Financial Conduct Authority to use the word charity in our title.
Backup available: View Archive
This deleted footage has been preserved and transcribed for transparency and evidence purposes. The clip can be viewed below:
Clipped Video Version:
Discrepancies and Regulatory Clarification
The FCA does not regulate or authorise charities, nor does it assign charitable status to organisations or permit the use of “charity” in a business name on its own. In the UK, the right to use the word “charity” in a registered name is regulated by the Charity Commission for England and Wales, and in some cases, by Companies House (for registered businesses and CICs).
According to the FCA’s own documentation, authorisation applies only to entities operating within financial services—such as banks, lenders, investment firms, or credit unions. A baby bank or retail outlet does not fall under FCA jurisdiction unless engaging in financial activity requiring approval (e.g. consumer credit or investment advising).
Misrepresenting authorisation by a statutory regulator, especially in the context of a charitable enterprise or donation-based business, may be considered misleading under UK consumer protection law. If these statements are made publicly in a way that could influence donations or grant access to financial concessions, they risk breaching the Consumer Protection from Unfair Trading Regulations 2008.
You can review all recorded references to the Financial Conduct Authority via our dedicated transcript tool: Search: “Financial Conduct Authority”.
Important Reminder
As of the date of publication, Jayne’s Baby Bank is not listed as a registered charity with the Charity Commission for England and Wales. No confirmed records exist showing approval by the FCA in any formal capacity relevant to charitable operation, naming conventions, or financial conduct.
We caution members of the public to exercise due diligence when engaging with any business that presents itself as a registered charity or implies formal authorisation without supporting documentation. If you’re uncertain, please verify registration status using official portals:
Closing Remarks
Whether by intent or misunderstanding, the repeated claims of being “FCA authorised” to use the term “charity” in a trading name are inaccurate and misleading. In light of the deletion of video evidence and contradictory messaging over time, this pattern raises concerns about transparency, regulatory awareness, and the ethical stewardship of public trust.
Public-facing organisations—especially those collecting money, goods, or support from communities—bear a legal and moral responsibility to communicate with accuracy and accountability.
Sherlock