“The Only FCA-Approved Charity?” Jaynes Baby Bank False Claim Exposed

“Our sensitive business name”

In a live video on 16 July 2025 (the post, the recording), Jayne’s Baby Bank said this about its name:

So I’ve been authorized by the Financial Conduct Authority to use our sensitive business name. It’s been agreed it’s a sensitive business name, but I can use it. OK. So obviously we regulate it by the Financial Conduct Authority and by all the councils.

Her video, 16 July 2025 (from a transcript of the recording)

It was the latest in a run of claims by Carrie-Anne Ridsdale, who also uses the name Jayne Price, that the FCA had approved the use of “charity” in the trading name. Over time the claims have changed, and they have left the public confused.

Her claims over time

You can’t say you are a charity unless you are a charity…. I didn’t – I said I owned a charity shop!

Her page, 13 November 2022 (the post)

I don’t need to be a charity – the Financial Conduct Authority authorised my full business name: Jayne’s Mother & Baby Bank, Food Bank and Charity Shops.

Her page, 9 February 2023 (the post)

Just dropping the screen shot of the Financial Conduct Authority authorisation of our full business name Jayne’s Mother and Baby Bank, Food Bank and Charity Shops. … We are still in the system for full charity registration under this name

Her page, 7 March 2023 (the post)

The rest of you that say, oh she’s not a charity, we’ve never said we’re a charity. It says Jayne’s Baby Bank and Charity Shop. It doesn’t say Jayne’s Baby Bank Charity. We’ve been authorised by the Financial Conduct Authority to operate as a business before our charity number comes through.

Her video, 19 August 2023 (the post, the recording; from a transcript)

“The only charity in Great Britain”

On 3 June 2025 she went further, in a live video she later deleted (the post, the recording):

We are regulated. Our name has been authorised by the Financial Conduct Authority, Jayne’s Baby Bank and charity shops. Plus they’ve authorised other names that we use. We’re the only charity in Great Britain that’s been authorised by the Financial Conduct Authority to use the word charity in our title. That’s a first.

Her video, 3 June 2025 (from a transcript of the recording)

We kept the recording and transcribed it. Here is the clip:

The claim is false. Jayne’s Baby Bank is not a registered charity, and the FCA does not regulate charities, grant charitable status, or give permission to use the word “charity”.

What the FCA actually does

The FCA regulates financial services: banks, lenders, investment firms, credit unions and the like. A baby bank or a second-hand shop is outside its remit unless it carries on a regulated financial activity, such as consumer credit.

Some words in a company or business name are “sensitive”, and need a letter of non-objection from the right body before they can be used (GOV.UK, sensitive words):

• “Bank” or “banking”: a non-objection from the Financial Conduct Authority.
• “Charity”, “charitable” or “charities”: a non-objection from the relevant charity regulator, which in England and Wales is the Charity Commission.

So the FCA can have a view on the word “bank” in “Jayne’s Baby Bank”. It has no say on the word “charity”. Whatever the FCA agreed about her “sensitive business name”, it cannot have made her a charity, or the only charity allowed to use the word.

Claiming that a statutory regulator has approved you, when it has not, can mislead the public, especially when you are collecting donations. UK consumer law bans unfair and misleading commercial practices (now in Part 4, Chapter 1 of the Digital Markets, Competition and Consumers Act 2024, which replaced the Consumer Protection from Unfair Trading Regulations 2008 in April 2025).

You can read every time she has mentioned the FCA in our transcript search. We look at the same pattern in charity shops vs charity status and the attempt to erase charity shop status.

How to check

When this article was first published, Jayne’s Baby Bank was not a registered charity with the Charity Commission for England and Wales, and we found no record of any FCA approval relevant to charity status, its name or financial conduct. In November 2025 a community interest company was set up in its name; a CIC is not a charity either. Nor is it registered with the Fundraising Regulator.

Be careful with any organisation that presents itself as a charity, or claims official approval, without showing the paperwork. You can check for yourself:

• The Charity Commission register
• The FCA register of authorised firms

Whether by design or by misunderstanding, her repeated claim to be “FCA authorised” to call herself a charity is inaccurate and misleading. Together with the deleted video and her changing story, it raises real questions about transparency and about how she treats public trust. Anyone collecting money, goods or support from the public has a legal and moral duty to tell the truth about what they are.

Sources