There is a clear and ongoing effort to erase any past claims of being a charity shop. In a Facebook post today (source), the self-described Jayne’s Mother & Baby Bank, Food Bank & Charity Shop now states: “We are not a charity shop. We are a non-profit vintage, antique, and collectable shop.”
Why the sudden shift in description? The likely reason—looming legal consequences, including financial scrutiny over income and expenditure. However, in distancing the shop from its prior identity, the proprietor has overlooked a key fact: the registered trademark remains “JAYNE’S BABY BANK & CHARITY SHOP” (source) under Class 36, designated for charitable fundraising. The mark is registered as Figurative, meaning it explicitly includes imagery and wording referencing a charity shop.
Google also confirms historic representations of the business as a charity shop (source):
There are also past TikTok videos further reinforcing the claim:
when my Dad says I need to get a real job! I’m retired. director of one of the largest children’s charity’s in Wales and an influencer! 🤣
During a previous livestream rant, “Jayne Price” stated:
And other charities, and other little groups, you are the ones that we’re gonna take down. Because I don’t answer to nobody. I don’t answer to the charity commission. I don’t answer to the council. I don’t answer to the police. I don’t answer to nobody, and they know that. And I will take you down if you bother me or you bother anybody else.
To suppress discussion around her activities, JBB launched a “trademark infringement” campaign, asserting that: “A breach of our trademark can be settled out of court for £2,500 and a public apology on social media.” (source)
In UK law, while trademark owners can pursue enforcement, they cannot unilaterally impose settlement terms or damages without legal due process. Under the Trade Marks Act 1994, unjustified threats of legal action may expose the claimant to counterclaims. Courts—not individuals—determine infringement and appropriate remedies. Legal experts caution that overly aggressive or baseless demands may amount to undue pressure or even be interpreted as extortionate conduct.
Since the trademark is figurative (not a word mark), any infringement would apply to the full graphic and phrase “JAYNE’S BABY BANK & CHARITY SHOP”, not simply “Jayne’s Baby Bank” in isolation. Figurative marks protect the design, stylisation, and full layout.
We’ve documented numerous claims by JBB regarding alleged trademark infringements—some targeting local newspapers, others directed at organisations or individuals. However, the phrase “Baby Bank” is not a registered trademark and remains publicly searchable via the Intellectual Property Office here. For further insight, including improper use of Shutterstock imagery, refer to our earlier report here.
[Example 1] [Example 2] [Example 3]
Update:
To mitigate backlash, the “vintage, antique, and collectible shop” is now covering up signs bearing the phrase “charity shop.” (Source)
Notably, while the sign held by Daniel reads “Foodbank,” the registered trademark still states “Baby Bank & Charity Shop.” Historical Facebook data further confirms this branding [source] — [backup].
Update:
Jayne Price also maintains a Google account under the name “The Alchemist”. On the business listing for Jayne’s Baby Bank, Foodbank Fundraising Charity Shop Blackwood, dated September 2024, banners in the window still read “charity shop.”
Update:
The property at 5 Crane Street, Pontypool High Street, also featured “Charity Shop” signage. This is further evidenced on the Savills Property Auctions website. We also hold rental documents showing her legal name on the lease.
Update:
The Blackwood location is officially recorded as a “Charity Shop” in Caerphilly County Borough Council’s food hygiene inspection report, dated October 2023 (source).
Sherlock
Disclaimer: This article contains references to public records and legal interpretations derived from available documentation. While compiled with care, the commentary provided should not be construed as legal advice. For official guidance, consult a qualified legal professional.
