A Pattern of Deception and Misrepresentation
Document Classification: Public Interest Investigation
Compiled by: Sherlock
Date Range: Evidence collected 2022–2025
Investigation Status: Ongoing with multiple regulatory bodies
Executive Summary
This report presents a comprehensive investigation into Carrie-Anne Ridsdale (operating under multiple aliases including “Jayne Price”) and her organisation “Jaynes Baby Bank.” Based on extensive documentation, Freedom of Information Act requests, official correspondence, and recorded statements, this report reveals a systematic pattern of deception, misrepresentation, and activities consistent with fraudulent misrepresentation under UK law targeting vulnerable families across South Wales.
Ridsdale herself has admitted to operating outside legal frameworks, stating:
“I don’t answer to the charity commission. I don’t answer to the council. I don’t answer to the police. I don’t answer to nobody, and they know that. And I will take you down if you bother me or you bother anybody else.”
Key Findings
- Intentional charity fraud: Deliberate operation of charity shops without registration to avoid oversight
- False professional credentials: Fabricated nursing qualifications and medical authority claims
- Systematic harassment: Organized intimidation campaigns against critics and vulnerable individuals
- Financial deception: Misleading fundraising while charging for advertised “free” services
- Public safety violations: Dangerous operations including illegal weapon collection and medical impersonation
- Data crimes: Widespread privacy violations and defamatory content creation
Table of Contents
- Identity Deception and Multiple Personas
- The Charity Registration Fraud
- False Medical Credentials and Professional Impersonation
- Predatory Practices Targeting Vulnerable Families
- Public Safety Threats
- Legal Violations and Regulatory Breaches
- Financial Irregularities and Benefit Fraud Concerns
- Systematic Harassment and Intimidation
- Official Agency Responses
- Psychological Profile and Behavioral Analysis
- Evidence Documentation and Surveillance
- Conclusions and Recommendations
1. Identity Deception and Multiple Personas
The Subject Access Request Self-Exposure
In a catastrophic lapse of judgment, Ridsdale live-streamed herself reviewing her Subject Access Request from Caerphilly County Borough Council, inadvertently exposing critical evidence of her systematic identity deception. The 398-page document revealed multiple names being used across official investigations.
Documented Identity Variations:
- Legal Birth Name: Carrie-anne Ridsdale
- Electoral Roll: Carrie A Ridsdale (2013–2016, 2023–2024)
- Property Records: J. RIDSDALE, Ceri-Anne Ridsdale, Anne Ridsdale
- Business Operations: Jayne Price, Jayne-Anne Price, Carianne Risdale
- Other Aliases: The Alchemist Magician, The Forever Home Rescue and Sanctuary
Legal Contract Identity Fraud: A lease agreement dated January 17, 2023, for 5 Crane Street, Pontypool (one of her current operating locations) lists the tenant as “Miss Jayne-Anne Carrie-Anne Ridsdale” – demonstrating systematic use of fabricated compound names in legal documents to obscure her true identity while maintaining plausible connection to her birth name.
Official Investigation Documents: Trading Standards papers show both identities: “Jayne Price and Carianne Risdale,” proving authorities are aware of the dual identity deception but she continues operating under false personas publicly.
Property History and Eviction Pattern
Investigation reveals a pattern of property abandonment under different names, including eviction from the Aberbargoed location under “Ceri-Ann Ridsdale” and documented disputes at the Blackwood location where she admitted to deliberately removing security locks.
2. The Charity Registration Fraud
Deliberate Avoidance of Legal Requirements
In a deleted video from February 13, 2024, Ridsdale explicitly admitted to avoiding charity registration to prevent accountability:
“We had a meeting yesterday with another charity about our charity registration and I don’t want to get the charity registration at the moment because number one we don’t need it as a food bank and number two they only want the charity number, the haters, so they can report us.”
The “Awaiting Charity Status” Deception
Business registration documents show “Operator charity number: Awaiting” – a status maintained for years while illegally operating multiple charity shops. This provides false legitimacy while avoiding actual compliance obligations.
Official Food Business Registration Fraud: A Caerphilly County Borough Council food business registration document dated February 24, 2024, reveals systematic deception in official applications. The document shows:
- Operator type: Listed as “A charity (registered by a representative)”
- Contact representative role: Listed as “Ceo/trustee”
- Operator charity name: “Jayne’s Mother and Baby Bank and Foodbank Fundraising Shop”
- Operator charity number: “Awaiting”
This official registration represents fraudulent misrepresentation to local authorities, falsely claiming charity status while using “Jayne Price” as the contact representative despite no legal charity registration existing.
False Claims of Authority
Despite no legal status, Ridsdale has made grandiose claims including:
- “director of one of the largest children’s charity’s in Wales”
- “We’re the only charity in Great Britain that’s been authorised by the Financial Conduct Authority to use the word charity in our title” (completely false – FCA only approved “Baby Bank” in business name)
Social Media Charity Shop Claims: Facebook profile evidence shows her listing employment as “Works at Jayne’s Mother and Baby Bank, Food Bank and Charity Shop” while simultaneously denying charity status when challenged by authorities. This demonstrates systematic public deception about the nature of her operations.
Official Registration Fraud: Further evidence of systematic deception appears in official council food business registration where she listed her role as “Ceo/trustee” and claimed operator type as “A charity (registered by a representative)” while simultaneously listing charity number as “Awaiting” – demonstrating deliberate misrepresentation to regulatory authorities.
Universal Official Denials
Every relevant authority has denied association:
- Charity Commission: Two applications rejected for non-compliance
- Baby Bank Alliance: Confirmed non-membership
- Fundraising Regulator: Cannot meet basic registration requirements
- Local Councils: No authorization for charity operations
3. False Medical Credentials and Professional Impersonation
The Nursing Qualification Fabrication
Ridsdale has constructed elaborate lies about nursing credentials, claiming to hold qualifications that have never existed.
The Fundamental Deception: Claims of holding a “BA Hons Nursing” degree from Cardiff University – a qualification the university confirmed has never existed in their academic catalog.
Professional Registration Search Results:
- Nursing and Midwifery Council: No record of registration
- SCWOnline Database: No social care qualifications
- NHS Employment: No verified employment history
Disability Benefits Contradictions
False Medical Claims and Health Contradictions
Palliative Care Category Deception: In a Facebook post dated December 23, 2022, Ridsdale claimed: “After a recent MRI, I am still in the palliative category – most of you know that I have a massive tumor and aplastic anemia which is a rare blood and bone marrow cancer.” This represents a fundamental medical misrepresentation, as aplastic anemia is not a cancer but a blood disorder where bone marrow fails to produce sufficient blood cells.
Timeline Contradictions: Despite claims of being in “palliative care” category in December 2022, she continues operating multiple physical business locations across South Wales requiring extensive physical activity, directly contradicting the severity implied by palliative care status.
Educational Claims Inconsistencies: Her Facebook profile lists education at multiple institutions including “Studied at Ystrad Mynach, Caerphilly” yet in livestream comments dated January 14, she claimed: “I did my nursing degree in 2016” – creating another timeline inconsistency with her documented work history and previous educational claims.
Despite claiming severe disabilities requiring a mobility vehicle (2023 Nissan LEAF Tekna, valued over £30,000, Registration: CK73 MPF, financed through Motability Finance Ltd), video evidence shows full physical capability while operating extensive business activities “seven days a week” across multiple locations in South Wales.
Extensive Health Claims: Over 15 serious conditions including blood cancers, diabetes, autism, and mobility limitations, yet demonstrates complete physical functionality in business operations.
Government Warning Violation
On 12 May 2025, the UK government issued specific guidance stating: “Anyone misleading the public and describing themselves as a nurse without the relevant qualifications and registration will be committing a crime under new measures announced by the government to protect the title ‘nurse’ in law.”
Despite this warning, Ridsdale continues presenting herself as a qualified nurse, making claims including:
- “I AM A QUALIFIED HEALTH PRACTITIONER, I can make the decision if Mothers need help”
- “I’ve nursed and cared for patients with lung cancer”
- “I spent time as a student on a chemo/haematology ward”
The CPD Certificate Fraud
When challenged, Ridsdale posted certificates claiming they validated nursing credentials. Investigation revealed these were attendance certificates from free single-day events at the Village Hotel in Cardiff, not academic qualifications.
4. Predatory Practices Targeting Vulnerable Families
Dangerous Social Services Misinformation Campaign
Ridsdale systematically discourages vulnerable mothers from accessing legitimate professional support, characterizing social services as threatening while positioning her unregulated operation as safer:
“If you go through a professional, you’ll probably get referred to social services just for asking for help. And our mothers don’t want that. Last thing they want is the Gestapo turning up on their doorstep, threatening to take their kids”
False Authority Claims
Despite official denials, she continues claiming authority to make referrals: “I do get social services ringing up saying they’ve got a family” – something Caerphilly Social Services explicitly denied, stating they have no working relationship with the organization.
Bait-and-Switch Advertising
Documents show alternating between “Free Nappies” advertisements and imposed purchasing requirements, identified as potentially constituting actionable consumer deception under UK trading standards.
Food Bank Hypocrisy
While condemning others for charging vulnerable people, stating “Foodbanks don’t charge vulnerable people for food. If you are paying for food at a ‘foodbank/pantry’ they are a food business,” she simultaneously charges £5 per bag for food items, directly contradicting her stated principles.
5. Public Safety Threats
Health and Safety Violations
Official Inspection Findings:
- Caerphilly Council eight-page safety report documented unsafe storage, pest harboring conditions, and customer injuries
- Food safety violations requiring structural improvements
- Blocked sanitation facilities during public operations
Illegal Weapon Collection Programme
In 2024, operated unauthorized knife amnesty stating: “We’re going to hold a knife and weapon armistice surrender for young people… We’re gonna turn the CCTV off” – violating the Offensive Weapons Act 2019 which restricts such activities to authorized organizations.
Unqualified Medical Services
Despite no verified training, distributes prescription medications including Naloxone and offers counseling services, potentially endangering public health through medical impersonation.
Drug-Impaired Driving
Video evidence documents driving while impaired by morphine medication, directly violating NHS safety guidance and endangering public safety with slurred speech describing medication effects.
6. Legal Violations and Regulatory Breaches
Charity Shop Operations Without Legal Authority
UK charity law explicitly requires registration for charity shop operations. The Charity Excellence Framework Group states organizations with income over £5,000 annually require formal charity registration. With documented council funding exceeding £10,528, this threshold is significantly exceeded.
Trading Standards Investigations
Internal communications revealed ongoing investigations with FareShare Cymru confirming: “Just to confirm, Jayne Price/Cerianne Ridsdale is not registered with us for FareShare Cymru collections” – exposing false partnership claims.
Gambling License Violations
Historic License Misuse Across Multiple Premises: Official Caerphilly Council documentation reveals systematic violations of gambling regulations. A Small Society Lottery Registration (LT235) was issued on 08/06/2023 for “Jayne’s Mother and Baby Bank” at 35 Bowen Industrial Estate, Aberbargoed – the same location from which she was later evicted.
Cross-Premises License Fraud: Evidence shows this Aberbargoed license (Registration No. LT235) was illegally used across multiple business locations after the original premises was vacated. Under the Gambling Act 2005, each premises requires separate registration – using a license from a vacated property at other locations constitutes a breach of gambling regulations.
False Claims About Current Licensing: Freedom of Information requests confirmed no gambling licenses existed for operational premises during claimed periods. When challenged about lottery operations at unlicensed Blackwood location, Ridsdale falsely claimed: “We do have a raffle license and a lottery license, so your investigation skills are below par” while operating scratch card sales and raffles at the unlicensed location.
Regulatory Requirements Ignored: The official documentation shows strict requirements for lottery returns, financial reporting, and licensing compliance – none of which have been met at current operational locations despite continued gambling activities being advertised and conducted.
Data Protection and Privacy Violations
Systematic UK GDPR violations include:
- Creating public “Shoplifters and volunteers that steal” albums with photos and personal details
- Broadcasting personal correspondence and addresses of elderly disabled individuals
- Multiple legal violations from sharing private letters, including defamation and potential Postal Services Act 2000 breaches
Technical Surveillance Evidence and Identity Trap Operation: Investigation revealed sophisticated technical methods deployed to identify and expose false identity usage. The investigators suspected that supportive comments under the alias “David Jones” on their website were actually posted by Ridsdale herself. To test this theory, they implemented targeted website redirection code:
RewriteEngine On
RewriteCond %{REMOTE_ADDR} ^31\.52\.67\.83$
RewriteRule ^(.*)$ / [R=301,L]
The Technical Trap Explained: This code specifically targeted IP address 31.52.67.83—the same IP that had been posting supportive comments under “David Jones”—redirecting only that address to a bespoke internal webpage documenting fraudulent charitable misrepresentation and regulatory censure. When Ridsdale subsequently live-streamed her reaction to being redirected to this specialized content, she unwittingly confirmed that she was indeed the person behind the “David Jones” alias.
7. Financial Irregularities and Benefit Fraud Concerns
Financial Opacity and Multiple Revenue Streams
Despite extensive fundraising through multiple platforms and revenue streams, no financial accountability measures exist for public scrutiny. Documented Public Funding includes £9,528 from councils since April plus an additional £1,000 grant from Pontypool Council (documented at pontypoolcc.gov.uk for “funding local foodbanks”), yet claims financial struggles requiring location closures.
PayPal Account Investigation revealed donations processed through Ridsdale1952@btinternet.com, confirming financial control under her real identity while operating publicly under false names.
Current Active Operations Across South Wales (2025):
- Pontllanfraith Facility: Unit 5, Sainsburys Estate, Newbridge Road Industrial Estate, NP12 2AN
- Risca High Street: 68 Tredegar St, Newport, NP11 6BW
- Caerphilly Superstore: 14 Pentrebane Street (advertised as “60+ft with furniture outdoor area”)
- Pontypool Mega Store: 5 Crane Street/1 Commercial Street (claimed as “140+ft/8+rooms/4 floors”)
Previous Locations Showing Pattern of Abandonment:
- Brynmawr: 48 Worcester St, NP23 4JP
- Blackwood: 13-15 The Market Place, NP12 1AU (property damage documented)
- Aberbargoed: 35 Bowen Industrial Estate, CF81 9EP (eviction under different name)
- Risca Park Road: Park Road, NP11 6PW
Additional Revenue Sources:
- Three separate Vinted online stores
- Car boot sales operated by volunteers
- Direct donations through various platforms
- Claims of running a “6 figure business”
Outstanding Legal Debts
Court documents show over £1,105 in unpaid business rates with additional debts exceeding £1,450, contradicting claims of financial responsibility and charitable purpose.
8. Systematic Harassment and Intimidation
Organized Targeting Campaigns
Documented pattern includes:
- False paedophile accusations against critics with clean DBS checks
- Creating defamatory images with offensive labeling
- Organized reporting campaigns against critics’ social media
- Public broadcasting of personal information belonging to vulnerable individuals
Elderly Victim Targeting
In August 2025, publicly broadcast personal information of an 80-year-old disabled woman during Facebook livestream, resulting in harassment of the elderly victim and causing significant distress to a vulnerable individual.
Financial Threats and Technical Harassment
Uses claimed technical capabilities to intimidate, including false assertions about IP address tracking and threats of “criminal conviction and damages” while demonstrating poor understanding of actual technical limitations.
9. Official Agency Responses
Universal Regulatory Denials
Charity Commission: Two applications rejected, no authority to operate as charity
Caerphilly County Borough Council: “we are not working with Jayne’s baby bank in any capacity”
FareShare Cymru: “not registered with us for FareShare Cymru collections”
ACAS: “has no affiliation with ‘Jaynes Baby Bank'”
Baby Bank Alliance: Confirmed non-membership status
Fundraising Regulator: Official correspondence dated October 15, 2024, confirmed “the organisation is not currently registered with us” and outlined eight specific requirements the organization fails to meet, including:
- Not registered with Companies House
- Lacks required 12 months of established fundraising operations
- Cannot provide internal accounts
- No established complaints policy
- Cannot demonstrate Code of Fundraising Practice compliance
- Unable to explain why not registered as charity
The Fundraising Regulator concluded: “the activities of Jayne’s Baby Bank fall outside of our remit and there is no further action for us to take at this time.”
Scale of Official Concern
The 398-page Subject Access Request response indicates sustained institutional concern across multiple agencies. Investigation notes reveal: “occasions over the past two years where she has not got away with it, such as when items were confiscated from her property.”
10. Psychological Profile and Behavioral Analysis
AI-Generated Comprehensive Assessment
Analysis of over 1,000 videos using artificial intelligence identified severe psychological patterns:
“The person in question appears to be running a rogue operation that blends emotionally manipulative appeals with aggressive and often hostile public behavior. While presenting herself as a community-focused figure helping vulnerable families, she routinely engages in public shaming, defamation, and digital harassment of critics.”
Key Psychological Indicators:
- Defensive Narcissism: Claims of being “Britain’s most stalked woman” with comparisons to Lady Diana
- Victim-Hero Complex: Simultaneously positioning herself as persecuted savior
- Paranoid Ideation: Believing in coordinated conspiracy campaigns
- Emotional Dysregulation: Rapid shifts between boasting and victimhood
Communication Patterns: AI noted “rambling and disorganized” speech, “highly anecdotal” reasoning, and “repetitive” messaging, concluding that “public image and perceived justice are central to her identity and operations.”
Escalating Threats
Recent statements demonstrate increasing aggression: “And other charities, and other little groups, you are the ones that we’re gonna take down. Because I don’t answer to nobody… And I will take you down if you bother me or you bother anybody else”
11. Evidence Documentation and Surveillance
Comprehensive Digital Archive
Systematic Evidence Preservation:
- Over 1,000 Facebook videos archived and transcribed
- More than 8,000 status updates preserved
- 23GB backup archive maintained
- Complete searchable transcript database
Advanced Monitoring Capabilities
Investigation has implemented sophisticated automated systems with comprehensive surveillance extending beyond public social media. As stated: “We will continue to utilise our tools to monitor and observe all publications, both public and private.”
Official Documentation
Extensive collection includes Freedom of Information Act responses, Subject Access Request materials, professional licensing confirmations, and business documentation with clear chain of custody through timestamped archives and official letterheads.
12. Conclusions and Recommendations
Scale and Nature of Deception
Evidence demonstrates systematic fraudulent misrepresentation spanning multiple years involving charity operations without authority, professional impersonation through fabricated qualifications, potential benefit fraud, consumer deception, systematic harassment, public safety violations, and widespread data protection crimes.
Criminal Court Proceedings
Investigation reveals Ridsdale recently appeared in court (case number: 61CY0283624) regarding criminal damage to property related to fencing disputes with neighboring businesses, demonstrating escalation from civil disputes to criminal matters, including deliberate property damage at the Blackwood location.
Active and Ongoing Operations: These violations represent current, active fraudulent operations across South Wales as of 2025, not historical incidents. The systematic nature continues to target vulnerable families while evading regulatory oversight through deliberate identity obfuscation and false claims of authority.
Risk to Vulnerable Populations
The targeting of vulnerable mothers through social services misinformation poses particular danger. By characterizing professional support as threatening, Ridsdale actively prevents at-risk families from accessing legitimate help, potentially endangering children.
Evidence of Escalating Behavior
Psychological assessment indicates increasing paranoia and aggressive rhetoric, with recent threats against community members and organizations combined with admission of operating outside legal frameworks.
Immediate Action Required
For Regulatory Bodies:
- Trading Standards: Immediate enforcement for unauthorized charity operations across four active locations
- Police: Assessment of harassment, fraud allegations, and criminal damage
- HMRC: Investigation of tax compliance and benefit fraud concerns
- Local Councils: Revocation of business licenses and premises approvals
- Charity Commission: Public warning about unauthorized charity claims
For the Public:
- Families in Need: Contact registered charities and official social services directly
- Potential Donors: Verify charity registration before contributing
- Volunteers: Seek opportunities with legitimate, properly insured organizations
- Community Members: Report concerns through appropriate official channels
Final Assessment
The systematic nature of violations, spanning identity misrepresentation, professional impersonation, charity fraud, and harassment, requires immediate coordinated enforcement action. Ridsdale’s own admission of operating outside legal frameworks, combined with documented evidence and escalating criminal proceedings, demonstrates urgent need for intervention to protect vulnerable populations and preserve community trust in legitimate charitable services.
The protection of vulnerable families must remain the priority as multiple regulatory bodies work toward resolution of this case.
This report represents a compilation of publicly available information, official responses, and documented evidence. All claims are supported by verifiable sources and official documentation.
DOWNLOAD: https://jaynesbabybank.co.uk/wp-content/uploads/2025/08/JBB_VIDEO_TRANSCRIPTS_31082025.zip
For the relevant parties conducting investigations who wish to have easier access to video transcripts, this is a complete listing of all our archived video transcripts, zipped and dated from 2022 to the present. There are 1,280 text files formatted as follows:
— BEGIN —
You know, this is none of your business, you shouldn’t be involved in this.
We don’t want to be a charity, we have put charity applications in.
I don’t want to be a charity, because right now, I can sit here and do this.
And it’s not going to affect my status or my baby bank whatsoever.
However, you are a registered charity, and you are answerable to the Charity Commission.
I’m not answerable to anybody, I’m a lone operator.
That’s why the Council works with me, because they know that.
And they’d rather work with me than not.
— END —
Notes: There are some transcript issues that result in certain words not being spelled correctly, but as time progresses, we’ve made amendments. You can view an example of the transcript output at our custom transcript engine, located here: https://jaynesbabybank.co.uk/search/?search=%22none+of+your+business%22&limit=50&sort_order=relevance&search_type=all
Thanks,
Sherlock.
Why is she asking people to report this post to Facebook when the complete article is not on Facebook only the part she has put on Facebook?
Well done on your excellent work Sherlock, hopefully this has been passed to all the relevant authorities.
My best guess is that she has managed to get this far with certain support, despite the fact that none of them have fact-checked anything in her operation. She likely assumes that the few remaining people she’s in contact with will back her without question. If those reporting the Facebook page are willing to ignore the fact that we have documents like emails from councils, governing bodies and video footage that specifically refutes the claims she makes, then this is why she’s asking people to report it. In simple terms, it boils down to blind loyalty or, in some cases, Stockholm syndrome.
S
IMAGE: https://jaynesbabybank.co.uk/wp-content/uploads/2025/08/JBB_NATLAM-e1756645850875.png
BEGIN QUOTE:::
Guys can you report this post multiple times to Facebook please . They are obsessed. They are even following me a bout now. The police are fully aware, and are investigating and looking to arrest them . There is no report or investigation into the Baby Bank. We have been running and trading for 5 years under 3 councils.
The councils have never stopped us trading. The police have never stopped us trading, trading standards have never stopped us trading. Hmrc have never stopped us trading, dwp have never stopped us trading, interpol has never stopped us trading. The Sherlock account is run by 4 charities, two of which I have personally got shut down for life. Two which are under investigation by the Charity Commission for their behaviour towards myself and others. This is a jealous attack on myself . And there is previous history by one charity that attacked me when I was younger and single Mother which I have yet to release details to the public. They are jealous because they are not as popular as the baby bank is.
We are a registered baby bank and foodbank and foodbank fundraising shop with THREE councils and are recognised across the UK and other Ireland and other countries . Look how big and recognised we are. We are even monetized and payed by Facebook and other social media platforms.
Thank you.
:::END QUOTE
To those discovering this for the first time: we encourage you to visit our main website, explore the published articles, and follow the source links provided. You’ll quickly see that the individual frequently livestreaming is, in fact, not being truthful.
Sherlock