There is a clear and ongoing effort to erase any past claims of being a charity shop. In a Facebook post today (source), the self-described Jayne’s Mother & Baby Bank, Food Bank & Charity Shop now states: “We are not a charity shop. We are a non-profit vintage, antique, and collectable shop.”
Why the sudden shift in description? The likely reason—looming legal consequences, including financial scrutiny over income and expenditure. However, in distancing the shop from its prior identity, the proprietor has overlooked a key fact: the registered trademark remains “JAYNE’S BABY BANK & CHARITY SHOP” (source) under Class 36, designated for charitable fundraising. The mark is registered as Figurative, meaning it explicitly includes imagery and wording referencing a charity shop.
Google also confirms historic representations of the business as a charity shop (source):
There are also past TikTok videos further reinforcing the claim:
when my Dad says I need to get a real job! I’m retired. director of one of the largest children’s charity’s in Wales and an influencer! 🤣
During a previous livestream rant, “Jayne Price” stated:
And other charities, and other little groups, you are the ones that we’re gonna take down. Because I don’t answer to nobody. I don’t answer to the charity commission. I don’t answer to the council. I don’t answer to the police. I don’t answer to nobody, and they know that. And I will take you down if you bother me or you bother anybody else.
To suppress discussion around her activities, JBB launched a “trademark infringement” campaign, asserting that: “A breach of our trademark can be settled out of court for £2,500 and a public apology on social media.” (source)
In UK law, while trademark owners can pursue enforcement, they cannot unilaterally impose settlement terms or damages without legal due process. Under the Trade Marks Act 1994, unjustified threats of legal action may expose the claimant to counterclaims. Courts—not individuals—determine infringement and appropriate remedies. Legal experts caution that overly aggressive or baseless demands may amount to undue pressure or even be interpreted as extortionate conduct.
Since the trademark is figurative (not a word mark), any infringement would apply to the full graphic and phrase “JAYNE’S BABY BANK & CHARITY SHOP”, not simply “Jayne’s Baby Bank” in isolation. Figurative marks protect the design, stylisation, and full layout.
We’ve documented numerous claims by JBB regarding alleged trademark infringements—some targeting local newspapers, others directed at organisations or individuals. However, the phrase “Baby Bank” is not a registered trademark and remains publicly searchable via the Intellectual Property Office here. For further insight, including improper use of Shutterstock imagery, refer to our earlier report here.
[Example 1] [Example 2] [Example 3]
Update:
To mitigate backlash, the “vintage, antique, and collectible shop” is now covering up signs bearing the phrase “charity shop.” (Source)
Notably, while the sign held by Daniel reads “Foodbank,” the registered trademark still states “Baby Bank & Charity Shop.” Historical Facebook data further confirms this branding [source] — [backup].
Update:
Jayne Price also maintains a Google account under the name “The Alchemist”. On the business listing for Jayne’s Baby Bank, Foodbank Fundraising Charity Shop Blackwood, dated September 2024, banners in the window still read “charity shop.”
Update:
The property at 5 Crane Street, Pontypool High Street, also featured “Charity Shop” signage. This is further evidenced on the Savills Property Auctions website. We also hold rental documents showing her legal name on the lease.
Update:
The Blackwood location is officially recorded as a “Charity Shop” in Caerphilly County Borough Council’s food hygiene inspection report, dated October 2023 (source).
Sherlock
Disclaimer: This article contains references to public records and legal interpretations derived from available documentation. While compiled with care, the commentary provided should not be construed as legal advice. For official guidance, consult a qualified legal professional.
By Sherlock
The Full Report: Carrie-Anne Ridsdale and Jayne’s Baby Bank examines allegations involving deception, the use of false identities, unverified nursing credentials, unregistered charitable operations, potential financial misconduct, and concerns regarding public safety in South Wales. The report is compiled from official records, Freedom of Information disclosures, publicly available video content, and statements made by the individuals concerned. Read the report →
Is Ms Ridsdale authorised to hand out contraception as seen in her latest video!
Arthur,
We are aware that she has been distributing contraception. In our honest opinion, we believe this is a good thing, especially considering today’s youth. However, there are no regulations in the UK regarding who can distribute condoms. Prescription items, however, are a different matter.
Regards,
S.
Surely this is something trading standards can take a look at?
She is authorised to trade, by trading standards under 3 councils, Caerphilly, Torfean and BG. This is a fake page. The baby bank is the largest in South Wales helping 1000s of families. This page is set up by two charities that are jealous of her success. Hct and Community Volunteers Wales previously RCV. Two 50+ year old woman with plastic surgery bullying a younger woman.
Linda,
The “David Jones” profile is actually a fake account created by Jayne Price of JBB. If you review our posts, you’ll see that the council has refuted her claims multiple times. Additionally, we’ve traced the original profile picture she uses on Facebook—it’s actually an image of a man from Russia, not Risca.
For transparency, though we’ve withheld this information for some time, it’s important to note that “David” has been accessing Jayne Price’s phone to share Facebook conversations, seemingly to mock mothers in need. Furthermore, the IP address used by this account falls within the same range previously associated with her and her son.
All communications have been logged for potential legal action.
Best,
Sherlock
Funny how ‘David Jones’ uses the same mantra that ‘Jayne Price’ uses practically on a daily basis. What is her obsession with 50 year old women!
Another thing that puzzles me is the fact that she claims to have been a profit protection advisor to massive retail companies at the age of 16! She also claims, among other nursing jobs, which I think is highly questionable, to have a degree in micro biology and various other diplomas, but her spelling and grammar is atrocious! This woman is an out and out liar.
Arthur,
She has a history of misrepresenting her qualifications. Her current public Facebook profile lists the following: BA Hons Nursing (Cardiff University), NHS Nursing Professional, Biochemistry Diploma, CACHE Level 3 Child Care & Education, Teaching Assistant Level 3 (Autism & Behavioral Support), Profit Protection Advisor, and experience in food bank management & fundraising.
If you visit our transcripts page [here](https://jaynesbabybank.co.uk/transcripts/), you’ll find this video: [qualifications clip](https://jaynesbabybank.co.uk/wp-content/uploads/2024/06/qualifications-.mp4), where she states, *”Somebody posted something with facts and figures about infant death earlier. So I took it off because the person isn’t qualified to discuss that.”* We find this statement both misleading and offensive.
We can also verify that she is not registered with the Nursing and Midwifery Council by searching their official register at (https://www.nmc.org.uk/registration/search-the-register/).
Regards,
S