Earlier today, Carrie Anne Ridsdale – who publicly operates under the name Jayne Price – was issued fines by Torfaen Council in relation to unpaid business rates. In a live-streamed video broadcast to her claimed audience of 71,000 followers, she revealed, perhaps unintentionally, that she owes over £1,105 in outstanding business rates in a single letter. While the precise amount cannot be confirmed with absolute certainty, freeze-frame analysis of the footage reveals at least £1,450 in outstanding payments, visible across two separate letters that she dramatically crumples and discards on camera.
A Familiar Pattern of Identity Confusion
As seen previously during her Subject Access Request video leak, Jayne once again exposed her legal identity. This time, the evidence came in the form of official documentation — a letter displaying the logos of HM Courts & Tribunals Service and Torfaen Council as the issuing authority – where the name “Carrie Anne” is plainly printed.
This raises a long-standing question: why is Carrie Anne running a business under the name Jayne Price? On Facebook and in email communications, she consistently presents herself as Jayne Price. Yet, it is Carrie Anne Ridsdale who is listed as the business owner of Jayne’s Baby Bank and now, it is Carrie Anne who has been fined. If the outstanding balance is not paid, the matter will proceed to court.
Anticipated Rebuttal and Deflection
For those who have been following events over the past two years, the next move will come as no surprise. It’s likely only a matter of time – possibly hours – before a rebuttal video is posted, in which she attempts to discredit these findings, spin new narratives, and, predictably, shift the blame onto “Sherlock”.
“Sherlock” is a character she routinely casts as the villain in her personal crusade to “protect her mothers” and deflect from the growing concerns surrounding her business operations. In a follow-up video – released shortly after she exposed her real name – she can be heard stating:
Now, I’m not charging the mileage to the baby bank because that’s nappies that mothers wouldn’t have. From the baby bank, but I am going to start charging it to Sherlock. So I’m going to start keeping a costings diary of all the inconveniences and stuff I’ve had to pay, like I’ve had to pay for parking or whatever, you know, so that when we go to court, we can say, well, look at all of this nonsense that was created, not to mention damages to the brand and everything else, and breach of the trademark.
Misleading Use of the Word “Charity”
It is also worth highlighting that the trademark for Jayne’s Baby Bank describes it as a charity shop. However, Carrie Anne has previously leaked an email exchange with her local council, in which she was instructed to stop using the word “charity” in her shop signage. The reasoning was simple – she is not registered as a charity. This contradiction not only undermines her brand’s credibility but may carry legal consequences, particularly in regard to public trust and misrepresentation.
Final Thoughts
One quote in particular stands out from her livestream:
So that would have been 15 families that wouldn’t have had nappies this week just for the petrol alone, not to mention the parking.
This would be more compelling, perhaps, if not for one inconvenient detail: Carrie Anne drives an electric disability vehicle.
Sherlock